.png)
By leveraging a data-driven geo-targeted approach, our NAVSEA campaign redefined enterprise recruiting and brand building for the vital teams across the country. We generated performance that exceeded expectations by nearly 60%. Week over week, the campaign grew at an impressive 29%, expanding NAVSEA’s digital presence and brand recognition with key target audiences. Strategic testing and creative optimization pinpointed high-performing audiences, all while maintaining an efficient cost per capita performance. Our efforts firmly establishing a strong talent pipeline and elevated brand awareness. This campaign not only met but exceeded key recruiting and branding objectives, setting a powerful foundation for future multi-channel strategies.
.png)
Our strategy was rooted real-time data to continuously refine targeting and messaging, ensuring every tactic built on insights to amplify campaign performance.
We optimized every dollar by focusing on high-ROI channels and audience strategies, reducing waste while driving superior results that exceeded industry benchmarks.
By tailoring creative and leveraging multi-channel engagement, we built a robust funnel that consistently attracted top-tier candidates and fueled long-term recruiting success.
.png)
NAVSEA, long accustomed to traditional recruitment and brand promotion methods, faced a critical turning point. With an inaugural push into digital advertising and media buying, they needed to modernize their talent acquisition strategy and elevate their employer brand amidst a fiercely competitive market. Tasked with executing a campaign during the peak recruitment season, NAVSEA sought a partner capable of integrating strategic media buying, meticulous KPI monitoring, and agile campaign management—all while staying within a tight budget. The goal was clear: transform a conventional approach into a dynamic digital campaign that not only fills high-priority vacancies but also positions NAVSEA as an employer of choice in today's evolving talent landscape.
At the outset of our engagement with NAVSEA, we recognized a pivotal opportunity to transform their traditional recruitment methods by embracing a dynamic, data-driven digital media strategy. Our solution centered on leveraging LinkedIn as the primary channel to reach highly qualified STEM, engineering, IT, and business professionals—those critical to filling high-priority roles. We crafted a comprehensive 90-day campaign that began with an initial 30-day testing phase, during which we deployed dual creative concepts to identify the highest-performing messaging for each target audience.
Our approach was built on granular audience analysis and precise geotargeting around NAVSEA installations. We employed dynamic, personalized ad formats—including spotlight, standard, and 1:1 messaging—to drive traffic to NAVSEA’s dedicated TAP pages and efficiently capture candidate data. Continuous real-time performance tracking and weekly reporting ensured that our campaign could be optimized on the fly, with adjustments to targeting and creative strategies based on actionable insights.
Our Marketing Prowess in Action
Leveraging our advanced audience targeting capabilities, we identified four key segments and tailored our creative messaging to resonate with each group. This multi-layered strategy not only delivered a robust talent pipeline but also set new benchmarks for digital advertising efficiency. According to the final comprehensive NAVSEA report, our campaign achieved remarkable advertising performance metrics—boasting a cost per click of $1.39, a click-through rate of 1.11%, and an average CPM of $15.36. These figures underscore our ability to stretch every marketing dollar and achieve over 10 million impressions while exceeding initial estimates by nearly 60%.
By seamlessly integrating recruitment objectives with strategic branding efforts, our solution not only generated a robust talent pipeline but also elevated NAVSEA’s brand perception as an employer of choice. This agile and meticulously executed media strategy provided NAVSEA with a scalable framework to meet its immediate recruiting needs while laying the groundwork for future multi-channel initiatives.
Chief Marketing Officer
Executive Director, The North Fund
If you’re ready to get serious about your marketing efforts, we’re ready to take you there.
Get Started!
RC Strategies is a leading marketing and GTM agency. Certified SBA 8(a) small business.
San Antonio | Phoenix
%20Certified.png)