Unlock the potential of 68% market growth in underserved areas and capitalize on the 31% surge in small business formation to achieve transformative member growth, just like your successful competitors.
Download The Free Credit Union GTM Guide
01.
Federal data shows 68% of your market's growth is happening where you have below-average presence, while competitors are achieving 2.8x member growth targeting these exact segments.
02.
Capture the 68% population growth in underserved areas and 31% above-average small business formation that's driving 2.8x member growth for peer credit unions.
03.
RBFCU is missing 68% of market growth where you lack branches, while overlooking small business opportunities that similar credit unions are leveraging for 2.8x member growth.
69% of potential members abandon online account applications due to a lack of personalized engagement or confusing digital processes.
36% of Credit Unions have disappeared osince 2010 due to consolidations, raising the stakes for those CU's that remain.
85% of new membership will come from Millennials and Gen Z by 2029 making digital-first engagement essential for growth.
Disconnected sales, marketing, product, and CS teams stifle Credit Union growth and risk your firm's future.
Discover how a unified Credit Union Go-to-Market strategy—powered by advanced demand generation principles—can transform member acquisition and retention
Download the Credit Union GTM GuideCredit Union Marketing & GTM Success Stories
Deposit Growth YoY
Florida one credit union was losing members and deposits for three years straight. Their options were to consolidate with a larger CU or make drastic GTM and marketing adjustments to save their CU. We recreated their GTM approach and unified marketing, sales, and customer success to help grow membership and deposits.
Net New Loans
Nebraska CU's consumer and commercial loan business struggled with their GTM strategy and marketing approach. We created a brand new strategy and campaigns and brought in $86.4m in new loans over the engagement period.
Marketing Team Size
We specialize in working with credit unions with small or no marketing teams. We understand the challenges and costs of keeping in-house teams and have helped countless CU's execute powerful growth campaigns with small or non-existent marketing teams
Higher Member Conversion Rates using intent-driven engagement vs. traditional approach
Decrease in cost-per-member acquisition with a unified GTM approach
Average NPS increase with a unified GTM approach.
40% fewer Credit Unions will exist in the next 10 years. You can't afford to wait on your GTM transformations
Track prospective student intent data, match to exact individuals via our 1st party data, and reach them at the right moment.
Deliver tailored content and program recommendations based on interest signals
Guide students from awareness to application using across multiple marketing channels
Use real-time analytics to fine-tune campaigns and maximize enrollments.
Our team dives into your systems and approach across teams and assesses your GTM health and delivers a comprehensive report and roadmap on where and how to improve
We embed our experts in key areas to transform and align your go-to-market teams and operations, executing on the strategy and roadmap.
We implement any technology, processes, or systems and train your teams on their use. We work closely with marketing and sales to unify messaging and outreach.
Our marketing practice engages deeply to deliver a new unified sales and marketing plan that drives results across business units. We stay engaged as your agency of record to deliver rapid growth.
. Ready to drive higher enrollments, reduce costs, and outperform your competition?
. Get a custom enrollment marketing strategy audit to see where you can improve.
Request Your Free Strategy AuditRequest Your Free Strategy Audit