Credit Union Marketing & GTM

Credit Unions are consolidating at record pace. We help you thrive, not just survive. Get our free GTM guide and take action now

Download The Free Credit Union GTM Guide

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Be On The Cutting Edge of Credit Union Go-to-Market

Unify marketing, sales, product, and CS:

69% of potential members abandon online account applications due to a lack of personalized engagement or confusing digital processes.

36% of Credit Unions have disappeared osince 2010 due to consolidations, raising the stakes for those CU's that remain.

85% of new membership  will come from Millennials and Gen Z by 2029 making digital-first engagement essential for growth.

Disconnected sales, marketing, product, and CS teams stifle Credit Union growth and risk your firm's future.

You need to create your Credit Union GTM to survive and thrive

Discover how a unified Credit Union Go-to-Market strategy—powered by advanced demand generation principles—can transform member acquisition and retention

Download the Credit Union GTM Guide

Measured By Your Success

Credit Union Marketing & GTM Success Stories

18.6%

Deposit Growth YoY

Challenge

Florida one credit union was losing members and deposits for three years straight. Their options were to consolidate with a larger CU or make drastic GTM and marketing adjustments to save their CU. We recreated their GTM approach and unified marketing, sales, and customer success to help grow membership and deposits.

Value Unlocked

  • Personalized member offers & cross sells/up sells
  • New marketing campaigns, fully automated
  • Training sales and CS staff that delivered +34 NPS score growth

$86.4M

Net New Loans

Challenge

Nebraska CU's consumer and commercial loan business struggled with their GTM strategy and marketing approach. We created a brand new strategy and campaigns and brought in $86.4m in new loans over the engagement period.

Value Unlocked

  • Unified lending GTM strategy and messaging
  • Connected tech stack and single source of truth
  • Award winning marketing campaigns that drove massive loan growth

1

Marketing Team Size

Challenge

We specialize in working with credit unions with small or no marketing teams. We understand the challenges and costs of keeping in-house teams and have helped countless CU's execute powerful growth campaigns with small or non-existent marketing teams

Value Unlocked

  • Lower cost than hiring and retaining in-house talent
  • Accelerated time to launch campaigns
  • Unified teams across the Credit Union

 Now is The Time for your Credit Union to Thrive, not Just Survive

36%

Higher Member Conversion Rates using intent-driven engagement vs. traditional approach

18%

Decrease in cost-per-member acquisition with a unified GTM approach

+24

Average NPS increase with a unified GTM approach.

40% Fewer CU's

40% fewer Credit Unions will exist in the next 10 years. You can't afford to wait on your GTM transformations

Our Credit Union GTM Process
in 4 Steps

01

Identify & Engage

Track prospective student intent data, match to exact individuals via our 1st party data, and reach them at the right moment.

02

Personalized Outreach

Deliver tailored content and program recommendations based on interest signals

03

Multi-Channel Nurturing

Guide students from awareness to application using across multiple marketing channels

04

Optimize & Convert

Use real-time analytics to fine-tune campaigns and maximize enrollments.

01

Identify & Roadmap

Our team dives into your systems and approach across teams and assesses your GTM health and delivers a comprehensive report and roadmap on where and how to improve

We embed our experts in key areas to transform and align your go-to-market teams and operations, executing on the strategy and roadmap.

Targeted GTM Transformation

02

03

Implementation & Training

We implement any technology, processes, or systems and train your teams on their use. We work closely with marketing and sales to unify messaging and outreach.

Our marketing practice engages deeply to deliver a new unified sales and marketing plan that drives results across business units. We stay engaged as your agency of record to deliver rapid growth.

Ongoing Marketing

04

Let’s Win The hearts and minds of your members and thrive

  • Credit Union consolidation is speeding up - GTM Transformation is vital to your success
  • Get a GTM audit and know where you stand and where opportunities are

Let’s Win The hearts and minds of your future students and beat the competition

. Ready to drive higher enrollments, reduce costs, and outperform your competition?

. Get a custom enrollment marketing strategy audit to see where you can improve.

Request Your Free Strategy AuditRequest Your Free Strategy Audit

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