Transform your enrollment marketing with intent data, AI, and omnichannel engagement to attract, nurture, and enroll the right students—just like top B2B brands
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58% of prospective students drop off before applying due to lack of personalized engagement.
Traditional digital ad campaigns see only 2% conversion rates—wasting budget on low-intent leads.
70% of students research multiple universities before engaging with admissions —making early, targeted outreach critical.
Outdated tactics—like generic mass emails and broad digital ads—aren’t enough to compete in today's higher education enrollment landscape.
Discover how B2B demand generation principles can transform student recruitment.
Get a Free Enrollment Marketing Audit
Enrollment marketing and education marketing success stories using our proven demand generation approach
More Program Applicants
The University of Alaska Anchorage had 9 programs at risk of being eliminated, and needed a marketing campaign to deliver record-setting performance to save them. During the campaign period we delivered 28% more applicants YoY and helped save the struggling programs.
Newly Enrolled Students
The EU Business School's enrollment marketing needed modernization. Using our demand generation strategy we successfully launched a full brand to demand program that resulted in record enrollment during the campaign period.
Lower Student Acquisition Cost
A global edge-to-cloud technology leader needed to modernize marketing, prioritize partner investments, and demonstrate marketing’s impact on sales opportunities.
Higher Enrollment Rates using intent-driven engagement vs. traditional approach
Decrease in cost-per-student acquisition through AI-powered targeting
More qualified leads from students actively researching programs.
Increase in graduate program enrollments with strategic
ABM-style outreach.
Track prospective student intent data, match to exact individuals via our 1st party data, and reach them at the right moment.
Deliver tailored content and program recommendations based on interest signals
Guide students from awareness to application using across multiple marketing channels
Use real-time analytics to fine-tune campaigns and maximize enrollments.
Track prospective student intent data, match to exact individuals via our 1st party data, and reach them at the right moment.
Deliver tailored content and program recommendations based on interest signals
Guide students from awareness to application using across multiple marketing channels
Use real-time analytics to fine-tune campaigns and maximize enrollments.
. Ready to drive higher enrollments, reduce costs, and outperform your competition?
. Get a custom enrollment marketing strategy audit to see where you can improve.
Request Your Free Strategy AuditRequest Your Free Strategy Audit