Trusted Marketing Experts
For Critical Missions
Performance marketing, strategic communications, and AI marketing technology experts that deliver transparent, measurable ROI for the federal government and financial services industry
Trusted by Missions You Respect
WE MOVE MOUNTAINS FOR OUR CLIENTS.
Trusted Go to Market Experts that accelerate growth
RC Strategies accelerates marketing growth by breaking down silos and unifying customer journeys across all channels and touchpoints through innovative marketing modeling, strategy, technology, Governed AI, and efficient funnels to reach growth goals faster.
Clarity & Confidence For Leadership
Clear Marketing ROI & Growth Attribution
+76%
Median campaign performance gains across marketing and conversion KPIs agencies report vs. control
High Performance Media & Marketing Campaigns
We help brands exceed today’s rising customer expectations with fully integrated storytelling, data insights, and omnichannel presence that drives demand for your brand and mission.
Our Impact
Military Recruiting Marketing
+565% Military Recruiting Lead Generation for the Army National Guard
We lead the federal recruiting marketing industry with innovative recruiting targeting, engagement, and 1:1 personalized journeys at scale, delivering +565% digital lead growth for the National Guard.
- Beat 30 competitors in an open SBA competition. The Army National Guard selected RC Strat for our strategic approach and unique value for their mission.
- Custom marketing technology + digital advertising platform purpose-built for military and federal recruiting.
- 10–18x lower cost per lead vs. industry benchmarks.
.webp)
Federal Recruiting Marketing & Branding
NAVSEA National Enterprise Recruiting & Branding
+59% over benchmark performance delivering qualified STEM applicants for NAVSEA in highly competitive talent markets nationwide.
10 Years of Excellence — 1,274% Growth
USA Powerlifting Global Growth Campaigns
RC Strategies supported USA Powerlifting through rapid growth and domination of the global sport. Strategic communications, social media marketing, digital advertising, and product innovation took USA Powerlifting from 2,300 members to over 31,000 and 1,000+ national and global events a year.
.webp)
Higher Education Marketing
28% Application Growth That Rescued 9 Programs From Elimination
Category Creation — GTM Strategy
200K Users in 9 Months for a Financial Technology Disruptor Creating a New Category
We unleash the power of your brand to drive unparalleled engagement, demand, and growth
Brand is the driving force behind why recruits and program targets make their decisions. Brand fuels demand and growth; we elevate federal agencies’ brand to foster trust and lasting recognition with your target audience, which creates demand for what you offer.
.avif)
Our approach turns your brand trust and relevance into qualified leads, applications, or recruits by aligning brand visibility with demand-focused marketing. The result is amplified engagement and stronger customer experiences that fuel growth.
Marketing rooted in precision targeting, magnetic messaging, and relentless optimization that drives demand for your agency’s mission and builds and sustains long-term growth.
WHAT WE DO
Proven Military Recruiting and Federal
Agency Recruiting Marketing Performance
Powered by our proprietary marketing modeling platform and 1:1 recruiting marketing platform we use 1st party data, audience behavior, and structured and unstructured data across multiple systems to craft recruiting marketing programs that are accountable to results, and help agencies make smarter marketing investments that align with mission goals and eliminate waste.
Research That Moves Missions Forward
%20(1).webp)
Trusted by Mission Leaders in The DoW and High Trust Industries
.webp)
naval sea systems command
Credit Union w/ $864m AUM
Source Certified 8(a) Expertise
We provide unrivaled marketing expertise as an SBA 8(a) certified firm — helping agencies deliver on their program commitments without sacrificing quality.
Let’s Do Work That
Moves Mountains
Get in touch for a capabilities briefing, request a ROM, or to discuss your project.
Questions Agencies, Primes & Credit Unions Ask Us
About
What does RC Strat do?
RC Strat is a performance marketing and strategic communications firm for government agencies, the military, and credit unions. We plan and run paid media, public outreach, and brand campaigns, and we build the marketing technology and AI that power them. Every program is measured on the result the client needs, whether that's qualified leads, applicants, members, deposits, or loans. We're based in San Antonio and Phoenix.
Who have you worked with?
Our clients include the Army National Guard in Georgia and Arkansas, NAVSEA, and the Department of Veterans Affairs, along with credit unions, USA Powerlifting, United Way, and Assumable.
What results have your programs produced?
For the Georgia Army National Guard, a 565% improvement in qualified leads over the pre-contract baseline, at $24.26 per qualified lead. For NAVSEA, recruiting results 59% above benchmark. For the VA, 10,363 applicants, more than double the prior year, and 9 million earned media impressions. For Assumable, 200,000 users in the first eight months after launch.
Government
How can a federal agency contract with RC Strat?
RC Strat is an SBA 8(a) certified small business, so agencies can award work to us directly through the 8(a) program or through small business set-asides.
What strategic communications work do you do for government programs?
We run public awareness and outreach campaigns that combine earned media, paid media, video, and social. For the Department of Veterans Affairs, that work produced 9 million earned media impressions and 10,363 applicants for critical programs.
Do you run military recruiting marketing?
Yes. We manage paid media and digital recruiting programs for Army National Guard states, and we ran a national STEM recruiting campaign for NAVSEA across 18 locations. The Georgia Army National Guard program has delivered more than 2,300 qualified leads in nine months.
Do you team with prime contractors?
Yes. We take on the marketing, communications, and public outreach portions of federal pursuits, and we can provide past performance, key personnel resumes, and our capability statement for your proposal.
Credit Unions
How does RC Strat help credit unions grow?
We build the plan and run the marketing that grows members, deposits, and loans: multi-year strategic plans tied to the board's goals, digital marketing across search, AI search, social, and email, paid media management, and websites that turn visits into finished applications. We measure spend against funded loans, new accounts, and deposits.
How do you use AI in your work?
We put secure, governed AI to work across marketing, communications, and member experience, from data analysis to automated engagement. Strict data handling and minimal data use come first, because our clients work in regulated environments.