Focus group testing is a qualitative research method where a trained moderator guides 6–10 participants through a structured discussion to probe attitudes, beliefs, and reactions to messages, concepts, or materials. It reveals why audiences think and feel a certain way, surfaces language that resonates, and identifies barriers to understanding or adoption. Sessions typically run 1–2 hours and inform strategic communications and public outreach by refining value propositions, creative, and policy or program messaging. Results are directional, not statistical, and should be paired with surveys or behavioral data for validation.