National Guard RRB recruiting marketing

We grow Army National Guard accessions with AI driven recruiting marketing systems built for your state, so battalion commanders can control their destiny
Own your market. Grow Accessions.
We turn state National Guard brands into recruiting demand that grows accessions
Recruiting location management
End to end recruiting location management, training, enablement, technology, and support programs
The Only Full Funnel Recruiting Solution for The National Guard
We turn the 70% of the recruiting journey RRBs miss into attributable pipeline that feeds contract accessions
Data science
We fuse enlistment/lead data, CAMPO, GA4, census, education, mobility, and platform signals into clear targeting + campaign plans
+565% digital lead growth for the national guard

Full Control and Customized to Your Batallion MOS Vacancies

We help RRBs control their destiny by turning state 1P data + 3P market intel into a live, local system that finds, warms, and converts recruiting prospects into successful accessions.

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DoD trusted, National Guard proven marketing strategies with go-to-market systems that enable state National Guard recruiting teams to work smarter and perform better.

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RRB Battalion Commanders love our real-time reporting, data-science driven marketing modeling, and team velocity that optimizes and improves over time.

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70% of the recruiting journey happens in the dark funnel

We Help RRB's Reach The Recruiting Dark Funnel

how we support national guard rrb leaders

Fully integrated National Guard Recruiting Marketing

Marketing Strategy & Program Management
Full-service marketing campaign leadership for your RRB: we design, manage, and optimize omni-channel recruiting programs
Market Intelligence, Modeling, Targeting
Turn 1st-party enlistment data and 3rd-party market intel into a live scoring system—ZIPs, counties, schools, and segments—so every recruiter effort is backed by evidence, not guesswork
Field Integration
Equip recruiters with heatmaps, target school lists, MOS-specific talking points, and localized messaging—ensuring field teams know exactly where to go and what to say
Brand to Demand Generation
Brand marketing that makes the Guard the first choice over other branches and generates demand that drives contract accessions
Real Time Reporting & Analytics
Live dashboards and monthly commander roll-ups show where campaigns are working, which geos are converting, and how efforts tie directly to contract accessions
Geo-Fencing Paid Media
Hyper-target audiences around schools, events, and key recruiting zones to create warm leads recruiters can act on while controlling spend and proving ROI
dod trusted marketing - fortune 100 experienced talent

WORK THAT MOVES MOUNTAINS

Innovators That Execute
National Guard RRB Battalion commanders that want to own their recruiting destiny choose RC Strategies for our rigor, responsiveness, enjoyable working relationship, and innovator mindset that drives their programs to elite performance.
Own Your Recruiting Destiny
Let’s take ownership of your state recruiting advertising and marketing. Craft campaigns that inspire action, engage 17-24 year olds, and deliver results that matter. Start building your next breakthrough.
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four pillars for sustainable growth

Why KOs and Technical Leads Work With RCStrat

RC Strat delivers critical expertise and service where we need it. Their marketing expertise is clear - their execution is what sets them apart.
Zane Went
Vice President
IGP International
01. Innovative
Our innovative approach combines private sector innovation with DoD rigor and compliance backed by expert MarTech execution, and a singular focus on delivering results.
02. Partnership
Our reputation for partnership sets us apart. Contract officers and TPOCs trust RC Strategies for our easy collaboration, professionalism, and attention to detail
03. Mission-focused
We understand your mission focus and we approach everything through that lens, something we know contract officers appreciate.
04. Marketing Excellence
An award winning marketing agency with certified 8(a) capabilities, we deliver marketing excellence with a rapid acquisition path.
streamlined aquisition strategy

Source Certified 8(a) Expertise

We provide unrivaled marketing experience in the certified 8(a) space - helping agencies deliver on their program commitments without sacrificing quality.

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Explore Our Military Recruiting Resources

Top Military Recruiting Marketing Strategies 2026Military Recruiting Digital Advertising StrategiesHow to Choose a DoD Recruitment Marketing PartnerView Our 8(a) Capability StatementOur Work and Case StudiesTop 8 Government Marketing Agencies

RC Strategies is a certified 8(a) military recruitment advertising agency that has delivered 565% digital lead growth for Army National Guard recruiting programs. We provide full-funnel recruiting advertising and marketing for state-level Recruiting and Retention Battalions (RRBs), combining geo-fenced paid media platforms, data-science targeting, and recruiter enablement tools to grow contract accessions. As a government marketing agency and trusted DoD contractor, RC Strategies serves as a federal marketing teaming partner for prime contractors seeking proven military recruiting marketing expertise.

Let's Win Hearts & Minds Together
Arrange a capabilities briefing or request a ROM
and experience the impact of our expertise first hand.
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RC Strategies is a leading marketing, communications, and go-to-market firm.

Certified SBA 8(a) small business.

San Antonio | Phoenix

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