National Guard RRB recruiting marketing

We grow Army National Guard accessions with AI driven recruiting marketing systems built for your state, so battalion commanders can control their destiny

Own your market. Grow Accessions.

We turn state National Guard brands into recruiting demand that grows accessions

Recruiting location management

End to end recruiting location management, training, enablement, technology, and support programs

The Only Full Funnel Recruiting Solution for The National Guard

We turn the 70% of the recruiting journey RRBs miss into attributable pipeline that feeds contract accessions

Data science

We fuse enlistment/lead data, CAMPO, GA4, census, education, mobility, and platform signals into clear targeting + campaign plans

+565% digital lead growth for the national guard

Full Control and Customized to Your Batallion MOS Vacancies

We help RRBs control their destiny by turning state 1P data + 3P market intel into a live, local system that finds, warms, and converts recruiting prospects into successful accessions.

DoD trusted, National Guard proven marketing strategies with go-to-market systems that enable state National Guard recruiting teams to work smarter and perform better.

RRB Battalion Commanders love our real-time reporting, data-science driven marketing modeling, and team velocity that optimizes and improves over time.

70% of the recruiting journey happens in the dark funnel

We Help RRB's Reach The Recruiting Dark Funnel

We Help RRB's Reach The Recruiting Dark FunnelWe Help RRB's Reach The Recruiting Dark Funnel
how we support national guard rrb leaders

Fully integrated National Guard Recruiting Marketing

AI Marketing for Government

Live dashboards and monthly commander roll-ups show where campaigns are working, which geos are converting, and how efforts tie directly to contract accessions.

Federal Marketing Support Services

Full-service marketing campaign leadership for your RRB: we design, manage, and optimize omni-channel recruiting programs.

Military & DoD Recruiting Marketing

Equip recruiters with heatmaps, target school lists, MOS-specific talking points, and localized messaging—ensuring field teams know exactly where to go and what to say.

Military Recruiting Geofencing Advertising

Hyper-target audiences around schools, events, and key recruiting zones to create warm leads recruiters can act on while controlling spend and proving ROI.

National Guard Recruiting Advertising & Paid Media

Brand marketing that makes the Guard the first choice over other branches and generates demand that drives contract accessions.

Federal Strategic Communications & Research

Turn 1st-party enlistment data and 3rd-party market intel into a live scoring system—ZIPs, counties, schools, and segments—so every recruiter effort is backed by evidence, not guesswork.

dod trusted marketing - fortune 100 experienced talent

WORK THAT MOVES MOUNTAINS

Innovators That Execute

National Guard RRB Battalion commanders that want to own their recruiting destiny choose RC Strategies for our rigor, responsiveness, enjoyable working relationship, and innovator mindset that drives their programs to elite performance.
USA Powerlifting Nationals campaign by RC Strategies
NSCA campaign by RC Strategies
VA Day outreach campaign by RC Strategies
U.S. Navy recruiting campaign by RC Strategies
Military recruiting campaign by RC Strategies
Family-focused public outreach campaign by RC Strategies
Government agency marketing campaign by RC Strategies

Own Your Recruiting Destiny

Let’s take ownership of your state recruiting advertising and marketing. Craft campaigns that inspire action, engage 17-24 year olds, and deliver results that matter. Start building your next breakthrough.
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four pillars for sustainable growth

Why KOs and Technical Leads Work With RCStrat

RC Strat delivers critical expertise and service where we need it. Their marketing expertise is clear - their execution is what sets them apart.
Zane Went
Vice President
IGP International

01. Innovative

Our innovative approach combines private sector innovation with DoD rigor and compliance backed by expert MarTech execution, and a singular focus on delivering results.

02. Partnership

Our reputation for partnership sets us apart. Contract officers and TPOCs trust RC Strategies for our easy collaboration, professionalism, and attention to detail

03. Mission-focused

We understand your mission focus and we approach everything through that lens, something we know contract officers appreciate.

04. Marketing Excellence

An award winning marketing agency with certified 8(a) capabilities, we deliver marketing excellence with a rapid acquisition path.
Streamlined Acquisition

Source Certified 8(a) Expertise

We provide unrivaled marketing expertise as an SBA 8(a) certified firm — helping agencies deliver on their program commitments without sacrificing quality.

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SBA 8(a) certified small business
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Streamlined acquisition for federal programs
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GSA MAS schedule
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The Challenge

Explore Our Military Recruiting Resources

RC Strategies is a certified 8(a) military recruitment advertising agency that has delivered 565% digital lead growth for Army National Guard recruiting programs. We provide full-funnel recruiting advertising and marketing for state-level Recruiting and Retention Battalions (RRBs), combining geo-fenced paid media platforms, data-science targeting, and recruiter enablement tools to grow contract accessions. As a government marketing agency and trusted DoD contractor, RC Strategies serves as a federal marketing teaming partner for prime contractors seeking proven military recruiting marketing expertise.

Let's Win Hearts & Minds Together

Arrange a capabilities briefing or request a ROM and experience the impact of our expertise first hand.