Marketing Support Services
how we serve your mission
Program management
A program manager is the single point of contact for the contracting officer's representative and the program team, runs regular check-ins, and keeps work on schedule and in scope.
Marketing strategy and planning
RC Strategies builds the marketing plan around the program's goals, with audiences, channels, budget, and success measures set up front.
Content, design, and video
Writers, designers, and video producers create campaign materials, social content, publications, and video in the program's brand standards.
Digital, web, and social
RC Strategies updates websites and landing pages, manages social channels, and runs email campaigns, so the program's digital presence stays current.
Media planning and buying
When the program needs paid reach, RC Strategies plans, buys, and optimizes media against a cost-per-result target.
Reporting and analytics
Monthly reports cover the program's KPIs, what was delivered, and what changes next, in the format the program's oversight requires.
Service delivery that high-trust organizations rely on
Kickoff
Plan
Produce
Run
Report
What this capability drives
Army National Guard Recruiting Marketing Case Study: +565% Lead Growth
Trusted Marketing & AI MarTech Experts for Critical Missions
We deliver trusted, federally proven high performance marketing, strategic communications, and AI marketing technology with measurable ROI for the federal government and the Department of Defense/Department of War.
Our systems give clarity and confidence to program leaders and senior leadership who need to see ROI and mission outcomes, not just activity.
What clients ask before we start
What are marketing support services?
Marketing support services is the term government solicitations use for an outside team that handles a program's marketing work: strategy, content and design, digital and social, media, events, and reporting. RC Strategies provides that team under one contract, led by a single program manager.
What's included in RC Strategies' marketing support services?
Program management, marketing strategy and planning, content and design, video, website and social media management, email campaigns, media planning and buying, and monthly reporting. The mix is set by the program's statement of work, and RC Strategies staffs to it.
How quickly can a marketing support team start?
RC Strategies stood up the Arkansas Army National Guard's full marketing program in under 30 days, on a contract that allowed 45. RC Strategies starts with a kickoff to confirm priorities and approvals, so production can begin right away.
How does RC Strategies work with the agency's own staff?
The program manager works through the contracting officer's representative and the program team, follows the agency's approval process, and keeps work within the contract's scope. Agency staff set priorities and approve materials, and RC Strategies does the production and execution.
What long-term marketing support has RC Strategies provided?
RC Strategies served as USA Powerlifting's agency of record for 10 years, covering strategy, brand, paid and earned media, social, content, and crisis communications. Membership grew from 2,300 to 31,000 over that time.
How is performance reported?
RC Strategies delivers monthly reports on the program's KPIs, the work delivered, and the plan for the next period, in the format the program's quality assurance plan requires.
Other ways we can help
AI Marketing Technology for Government
RC Strategies brings secure, governed AI into a government program's marketing, communications, and recruiting work.
Public Outreach & Engagement
RC Strategies runs public outreach for government programs, reaching the people a program is for through trusted voices, and counts results in applicants.
Military Retention Marketing & Surveys
RC Strategies runs retention surveys and campaigns that show Guard leaders why Soldiers stay or leave, early enough to act before the decision is made.
Military & DoD Recruiting Marketing
RC Strategies uses GuardPaths PRISM AI to score recruiting prospects, nurture them with personalized follow-up, and book ready prospects with recruiters.
National Guard JEEP Program Management
RC Strategies runs National Guard JEEP referral programs, from recruiting assistant sign-up to enlistment tracking and reporting, as it does for Arkansas.
Military Recruiting Office Location Management
RC Strategies keeps National Guard recruiting offices accurate and easy to find on Google, maps, and directories, and turns those listings into calls and leads.
Military Recruiting Geofencing Advertising
RC Strategies runs geofencing for military recruiting, placing ads in front of prospects where they gather and judging every fence by the leads it produces.
National Guard Recruiting Advertising & Paid Media
RC Strategies plans, buys, and manages a state's National Guard recruiting media and measures it on qualified leads and cost per lead, not impressions.
Strategic Communications & Research
RC Strategies researches audiences, maps markets, and tests messages before government programs spend, so plans rest on evidence leadership can act on.
Go-to-Market Services
A data-driven plan to launch and scale offerings with measurable growth and minimized risk.
Agency Services
Full-service marketing support that unifies strategy, execution, and measurement for mission-driven organizations.
Consulting Services
Strategic engagements that turn data and research into aligned execution and measurable performance.
Federal Advertising & Media Buying
RC Strategies plans and buys advertising for federal agencies, targets the exact audience a program needs, and reports cost per result for oversight.
Add an experienced marketing team to your program
