State and Local Government Marketing

Robust national-level marketing and strategic communications campaigns custom tailored for state and local agencies.
ROI Focused Campaigns - Procurement Expertise - Public Engagement - Performance Analytics - Recruiting
State and Local Agency Success

We understand the unique challenges of marketing and communications in the state and local government space. Our targeted approach delivers measurable results while maintaining strict compliance with procurement guidelines and public sector requirements

Our integrated marketing solutions are built specifically for government agencies, focusing on:

  • Strategic planning aligned with agency objectives and roadmaps
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  • Multi-channel campaigns that reach key decision makers at every stage
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  • Data-driven optimization to maximize limited budgets
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  • Clear measurement of outcomes tied to service delivery goals

We serve as your trusted advisor, bringing both marketing innovation and government expertise to help your agency achieve its mission efficiently and effectively.

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WHERE WE EXCEL

Our Capabilities

Full Advertising Agency Services & Full Funnel Marketing Consulting

We work with your mission to support your strategic goals. We can provide any marketing services you need to achieve your mission. Our 15 years of experience delivering rigorus, fully trackable marketing results and creating innovative customer experiences sets us apart.

Marketing Services For Your Mission
Marketing Support Services
Communication & Messaging
Branding & Identity
Full Marketing Campaign Design, Execution, Management

Advertising & Media Buying

Our data-first approach to advertising management and media buying leadership ensures your mission success. We execute national campaigns across all advertising mediums for our clients including; digital, print, TV, radio, out of home, programmatic, social media, OTT/Connected TV, trade shows, webinars, and events.

Data-Science Driven Targeting - Ad Campaigns That Outperform The Standard
Omni-channel advertising and media buying
National campaigns
Digital, Traditional, DSP, Geofencing, Retargeting
Agency Leadership Loves our Reporting Dashboards

Public Outreach and Engagement

Our PR and strategic communications practice delivers strategic insights and executions to deliver on your public outreach and engagement initiatives for your mission. Earned media, public engagements, and diverse exposure to targeted audiences is our speciality.

Why our public agency clients love our outreach and engagement strategies
Gap-Analysis Based Strategies
Dynamic Planning & Documentation
Innovative data & analytics backs all of our strategies
Customer Experience Management

DoD Trusted Marketing; Recruiting Marketing Experts

Trusted by The US Navy and Army National Guard, our DoD relationships and campaign experience sets us apart as a trusted partner that is agile and who understands the challenges and objectives in supporting the warfighter.

We ensure you reach diverse audiences across cultures
Research & data backed cross-cultural marketing
Diverse Audience Targeting
Underserve Audience Targeting
Continuous Refinement
+
$342m

Paid Media Managed

475
+

Happy Clients

15
+

Years of Experience

CAPABILITIES

Why Agencies Like to Work With Us

Download Our Capabilities Statement
DoD Approved Marketing Rigor
We understand government agency goals and priorities and drive real impact where it matters. We don't just deliver campaigns; we partner with internal teams to achieve mission-critical objectives and deliver data-first insights you won't get anywhere else.
Full-Funnel Marketing Leadership & Execution
We put the end-to-end customer experience first, leveraging data-driven insights to enhance every interaction. RC Strategies aligns with your core mission objectives to deliver impactful, trackable outcomes.
Proven Results Across Private & Public Sector
Our experience spans both private and public sectors, giving us a data-driven, results-oriented mindset. We prioritize measurable outcomes and deliver campaigns that demonstrate clear value to stakeholders; TPOC's and KO's love our transparent reporting and attribution dashboards.
Let's Move Mountains Together
Our team is standing by to deliver a ROM, Quote, or capabilities briefing to support your agency

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