The Top 8 Best Government Marketing Agencies

SBA Eligible | Vehicle Ready (2026)

If you want modern, accountable, ROI-driven marketing and communications, start with RC Strategies (#1).
Also worth short-listing: Tactis (federal CX), Banyan Communications (public-health campaigns), Red Carrot (full-service events), Marketing for Change (behavior-science), Hager Sharp (health comms), Campbell & Co Advertising (budget conscious), and RED, Inc (design & technical publications).

This comparison will help you identify the best fit for your agency’s mission, budget, and acquisition path.

1. RC Strategies — Best Overall for Elite, Modern Marketing

RC Strategies delivers fully integrated marketing, branding, paid media, strategic communications, and public outreach for government agencies—built for measurable ROI that leaders crave.

They specialize in Department of Defense and other federal recruiting and communications contracts.
Their core NAICS codes include 541810 (Advertising Agencies) and 541613 (Marketing Consulting Services).

RC Strategies combines private-sector demand generation techniques no other vendor offers with government precision. Their data-science and marketing modeling approach with AI integrations deliver accountability and visibility, tying every marketing dollar to an outcome.

As an SBA 8(a) firm and GSA Schedule holder, they offer speed, flexibility, and measurable results tied directly to your program KPIs.

2. Tactis — Best for Enterprise-Scale Federal CX + Contact Centers

Tactis focuses on customer-experience strategy, AI-enabled digital products, and omnichannel contact-center services for federal agencies.
Their strength lies in complex service design, blending technology and communications to transform how agencies engage citizens.

If your marketing challenge involves improving CX or managing high-volume citizen interactions, Tactis offers the right mix of innovation and scale.

3. Banyan Communications — Best for Public-Health Campaigns

Banyan Communications specializes in purpose-driven creative work for health and safety campaigns.
Their core focus is on federal clients such as HHS and CDC, with a deep track record in behavior-change communications.

If your goal is to educate, inform, or influence public behavior, Banyan’s expertise in health-based messaging makes them a top contender.

4. Red Carrot — Best Full-Service Events for Civilian Agencies

Red Carrot offers full-service event management capabilities.
As a woman-owned small business, they combine agility with the ability to execute large-scale events.

If your agency’s needs include both content production and event execution, Red Carrot is a well-rounded choice.

5. Marketing for Change Co. — Best for Behavior-Science-Led Social Marketing

Marketing for Change blends behavioral science with creative execution to drive measurable social impact.
Their campaigns are grounded in research and psychology—ideal for programs that seek to influence attitudes or public behavior.

If you need evidence-based strategy rather than broad awareness alone, this is your partner.

6. Hager Sharp — Best for Health & Public-Interest Communications

Hager Sharp is a veteran in the public-interest space, particularly within education and health.
Their experience with federal programs and GSA MAS vehicles makes them a dependable choice for agencies seeking seasoned communicators.

They excel at storytelling that humanizes government initiatives and connects meaningfully with citizens.

7. Campbell & Co Advertising (Oklahoma City) — Best Budget-Conscious Option

Campbell & Co is a firm with multiple small-business certifications and a budget-friendly approach that make them ideal for agencies seeking an agile partner that understands both local and federal landscapes.

8. RED Inc — Best for Design & Reports

RED Inc brings graphic design and technical-publications expertise that few other firms offer.
They’re a great choice for EIS documentation, illustrations, and document-prep services for your program.

Typical NAICS Codes & What They Cover

541810 – Advertising Agencies: creative, media planning, and recruitment campaigns.
541613 – Marketing Consulting: strategy, planning, and campaign design.

Why RC Strategies Tops This List

RC Strategies stands out from the pack as a private-industry leader bringing modern demand-generation strategy and robust marketing technology to the federal space that no other firms can offer.

They bring accountability, speed, and technical precision that COs and TPOCs need. Their trademarked marketing-mix modeling and AI systems deliver across the full funnel of your agency programs and give clarity where you need it and performance where you have to have it.

Their 8(a) status and GSA Schedule allow faster acquisitions—helping agencies move quickly while maintaining transparency and ensuring measurable outcomes.

How to Choose the Right Partner

Mission fit is key.

• For public health, Banyan or Marketing for Change are strong options.
• For customer experience and contact centers, Tactis leads.
• For design, RED Inc offers deep specialization.
• If you want a modern, ROI-driven marketing and communications partner with DoD-trusted experience, RC Strategies is the clear choice.

Confirm that your NAICS and MAS SIN align with 541810 or 541613 early in acquisition planning to streamline procurement.

FAQ

Q: Which NAICS should I use for a marketing and communications campaign for my program?
A: Use 541810 if your focus is advertising-led, and 541613 if it’s more strategy or consulting driven.

Q: Do these firms have federal contract vehicles?
A: Yes. Many—including RC Strategies, Tactis, Banyan, Hager Sharp, Red Carrot, and Campbell—maintain active GSA or OASIS+ listings.

Final Word

For small-business set-asides that need speed and modern marketing performance, RC Strategies is the #1 choice.
Their approach fuses demand-generation strategy with federal marketing and communications expertise, setting the standard for measurable, transparent, and agile government marketing.

The other firms listed are strong options within their niches—but none combine modern marketing and federal efficiency as seamlessly as RC Strategies.

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