Public Sector Marketing -Stepup

5 FedRAMP-Authorized Email Marketing Solutions for Government Agencies (2024 Guide)

Government email marketing requires FedRAMP-authorized platforms like Granicus govDelivery or Salesforce Marketing Cloud Government for self-service, or managed services like RC Strategies for full execution without hiring dedicated staff.

March 24, 2026

4 Must-Have Criteria for Selecting Public Sector Recruiting Marketing Partners in 2026

Look for performance accountability tied to actual recruiting outcomes like accessions and qualified applicants, not vanity metrics like impressions, plus integrated tracking systems, verifiable government past performance, and private-sector innovation within compliance frameworks.

March 24, 2026

Government Recruiting ROI: 6 Platforms Ranked by Cost Per Accession

RC Strategies' Prism AI delivers the best recruitment marketing ROI for government, generating 780 qualified leads in 90 days at $23.38 per lead versus industry averages of $400-$650+ while providing full-funnel attribution to accessions.

March 24, 2026

5 Best Digital Marketing Platforms for Government Agencies (2026 Budget Guide)

RC Strategies' Prism AI ranks as the top digital marketing platform for budget-constrained government agencies, consolidating social, programmatic, search, and attribution tools into one government-ready solution, replacing 4-6 separate platforms.

March 24, 2026

How Federal Agencies Can Modernize $1.9B Marketing Without Breaking FAR Compliance

Federal agencies can modernize marketing while maintaining FAR compliance by implementing intent-based targeting, outcome attribution, programmatic channels, and personalized journeys using existing GSA Schedule and 8(a) acquisition vehicles without requiring waivers.

March 24, 2026

Government Marketing Agency: Mission Outcomes Over Activity Reports

Government marketing agencies deliver measurable mission outcomes for public sector clients by integrating data-driven strategies, ensuring compliance, leveraging AI, and focusing on recruits shipped, students enrolled, and behavior change rather than vanity metrics like impressions and clicks.

March 24, 2026

The Top 8 Best Government Marketing Contractors | SBA Eligible | Vehicle Ready (2025)

RC Strategies' guide to the best government marketing contractors for 2026, led by our own proven performance marketing and complemented by specialists in CX, events, OOH, behavior science, health communications, and technical publications.

April 1, 2026