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NAVSEA: 59% Above Target in 90 Days

NAVSEA needed to fill high-priority roles with cleared STEM professionals, veterans, and mission-aligned candidates — a talent pool that ignores generic job boards. RC Strategies designed a 90-day national campaign: geo-fenced targeting around 18 installation zones, 16 creative assets, multi-channel paid media, and full applicant tracking integration. The result: 1,486 qualified applicants — 59% above the contracted target — at a cost per click of $1.39 against LinkedIn’s $8–$10 benchmark. 10.1 million impressions reached 701,000+ cleared and veteran-affiliated professionals nationwide.

The challenge

NAVSEA needed cleared STEM professionals, veterans, and mission-aligned candidates for high-priority roles — a talent pool that doesn’t respond to generic job board advertising. Traditional recruiting channels were expensive and underperforming. The timeline was aggressive: 90 days to fill a national pipeline across 18 installation areas.

The outcome

1,486 qualified applicants delivered in 90 days — 59% above the contracted performance target. $1.39 cost per click against an $8–$10 LinkedIn benchmark. 10.1 million campaign impressions reaching 701,000+ cleared and veteran-affiliated professionals across 18 national installation zones. Every applicant tracked from impression to application.

1,486

qualified applicants delivered in 90 days

+59%

above contracted performance target

$1.39

cost per click vs. $8–$10 LinkedIn benchmark

Overview

About

RC Strategies designed and executed a 90-day national recruiting campaign for NAVSEA — targeting cleared STEM professionals, veterans, and mission-aligned candidates across 18 installation zones. Multi-channel paid media, 16 creative assets, geo-fenced targeting, and applicant tracking integration delivered 59% above plan.

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National-Scale Precision for a Hard-to-Reach Talent Pool

Cleared STEM professionals don’t browse job boards. Veterans with active security clearances aren’t responding to generic recruiting ads. NAVSEA’s hiring challenge wasn’t volume — it was reaching a highly specific talent pool at national scale within an aggressive 90-day window. RC Strategies built the campaign to match the problem: precision-targeted, multi-channel, and tied directly to qualified application outcomes.

We deployed geo-fenced campaigns around 18 national installation areas, targeting cleared professionals, veterans, and STEM-qualified candidates where they work and live. Sixteen creative assets were produced across formats — each engineered for the channels and audiences that drive engagement in this space: LinkedIn, programmatic display, and social platforms. Messaging was role-specific, not institutional — designed to move qualified professionals from awareness to application.

Every campaign element was integrated with the client’s applicant tracking system, creating a transparent pipeline from impression to qualified application. This wasn’t a branding exercise — every dollar, click, and applicant was tracked against contracted performance benchmarks. The campaign delivered 10.1 million impressions, reached 701,000+ cleared and veteran-affiliated professionals, and generated 1,486 qualified applicants — finishing 59% above the contracted target at a cost per click of $1.39.