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NAVSEA: 59% Above the Contracted Target
NAVSEA needed to fill high-priority roles with STEM professionals, veterans, and mission-aligned candidates — a talent pool that ignores generic job boards. RC Strategies designed a national campaign: geo-fenced targeting around 18 installation zones, multi-channel paid media, and full applicant tracking integration. The result: 1,500+ applicants — 59% above the contracted target — at a cost per click of $1.39 against LinkedIn’s $5–$7 benchmark. 10.1 million impressions reached 701,000+ professionals nationwide.
The challenge
NAVSEA needed STEM professionals, veterans, and mission-aligned candidates for high-priority roles — a talent pool that doesn’t respond to generic job board advertising. Traditional recruiting channels were expensive and underperforming, and the pipeline had to fill across 18 installation areas nationwide.
The outcome
1,500+ applicants delivered — 59% above the contracted performance target. $1.39 cost per click against a $5–$7 LinkedIn benchmark. 10.1 million campaign impressions reaching 701,000+ professionals across 18 national installation zones. Every applicant tracked from impression to application.
1,500+
applicants delivered
+59%
above contracted performance target
$1.39
cost per click vs. $5–$7 LinkedIn benchmark
Overview
About
RC Strategies designed and executed a national recruiting campaign for NAVSEA — targeting STEM professionals, veterans, and mission-aligned candidates across 18 installation zones. Multi-channel paid media, geo-fenced targeting, and applicant tracking integration delivered 59% above plan.
National-Scale Precision for a Hard-to-Reach Talent Pool
STEM professionals don’t browse job boards, and veterans aren’t responding to generic recruiting ads. NAVSEA’s hiring challenge wasn’t volume — it was reaching a highly specific talent pool at national scale. RC Strategies built the campaign to match the problem: precision-targeted, multi-channel, and tied directly to application outcomes.
We deployed geo-fenced campaigns around 18 national installation areas, targeting veterans and STEM-qualified candidates where they work and live. Creative was produced across formats, each piece engineered for the channels and audiences that drive engagement in this space: LinkedIn, programmatic display, and social platforms. Messaging was role-specific, not institutional — designed to move qualified professionals from awareness to application.
Every campaign element was integrated with the client’s applicant tracking system, creating a transparent pipeline from impression to application. This wasn’t a branding exercise — every dollar, click, and applicant was tracked against contracted performance benchmarks. The campaign delivered 10.1 million impressions, reached 701,000+ professionals, and generated 1,500+ applicants — finishing 59% above the contracted target at a cost per click of $1.39.
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