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Salesforce: Two Global Product Launches Across Four Continents

When Salesforce needed an agency partner for global product launches across two Industry Clouds, they chose RC Strategies. We executed multi-channel demand generation campaigns for Financial Services Cloud and Consumer Goods Cloud — targeting C-suite and senior decision-makers at large enterprises across four continents. AI-powered 1:1 personalized outreach at scale, major events in New York, Sydney, São Paulo, and London, and full pipeline tracking generated qualified leads and improved the digital experience for enterprise accounts. The engagement established a new performance benchmark for Salesforce Industry Cloud marketing.

The challenge

Salesforce needed an agency partner capable of running global B2B demand generation for two Industry Cloud products — reaching C-suite and senior executives at large enterprises across four continents. The campaigns required AI-powered personalized outreach at scale, major global events, and measurable pipeline outcomes.

The outcome

Global product launch execution for two Salesforce Industry Clouds — Financial Services Cloud and Consumer Goods Cloud. C-suite and senior executive buyers reached across four continents. Major events in New York, Sydney, São Paulo, and London. AI-powered 1:1 outreach at scale generating qualified leads.

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Salesforce Industry Cloud global product launches executed

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continents reached — New York, Sydney, São Paulo, London

1:1

AI-powered personalized outreach at C-suite scale

Overview

About

RC Strategies served as the agency partner for Salesforce's global demand generation campaigns — executing product launches for Financial Services Cloud and Consumer Goods Cloud across four continents. AI-powered 1:1 outreach, major global events, and multi-channel paid media targeted C-suite and senior executive buyers at large enterprises.

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Global Product Launches for the World's Leading CRM

Salesforce Industry Clouds serve the world's largest enterprises — and launching them globally requires a partner that can operate at that scale. RC Strategies executed demand generation campaigns for two Industry Cloud products — Financial Services Cloud and Consumer Goods Cloud — targeting C-suite and senior executives at large enterprises across four continents.

The campaigns were built on AI-powered 1:1 personalized outreach at scale — tailored messaging reaching the executive-level buyers who make Industry Cloud adoption decisions. Multi-channel paid media supported the strategy across global markets. Major events in New York, Sydney, São Paulo, and London anchored the launch calendar, creating high-value engagement moments with enterprise accounts in each region.

Every campaign element was tracked to qualified lead generation and improved digital pipeline experience — the metrics that matter for enterprise B2B demand generation. The engagement established a new performance benchmark for Salesforce Industry Cloud marketing, proving that a strategically aligned agency partner can drive global outcomes for the world's most recognized enterprise brand.