Federal Advertising & Media Buying
how we serve your mission
Media strategy and planning
Every plan starts with the result the program needs, such as applicants, enrollments, or registrations, and the cost per result it will be held to. Channels, audiences, and budget follow from that target.
Audience targeting
Targeting uses first- and third-party data, professional platforms like LinkedIn for specialized talent, and geo-targeting around installations and communities. Spend goes to the people the program needs.
Buying across channels
Media is bought and placed across LinkedIn, social, search, programmatic display, and streaming, and budget moves toward the placements producing results.
Creative and landing pages
Creative is built for each channel and audience, with messages specific to the role or program and landing pages built to convert.
Applicant and conversion tracking
Campaigns connect to the agency's applicant tracking or enrollment system where possible, so results are counted as applications at the source.
Reporting for oversight
Reports show spend, results, and cost per result against the contracted targets, in terms a contracting officer's representative can verify.
Service delivery that high-trust organizations rely on
Set the target
Plan
Buy and launch
Optimize
Report
What this capability drives
NAVSEA: 59% Above the Contracted Target
Trusted Marketing & AI MarTech Experts for Critical Missions
We deliver trusted, federally proven high performance marketing, strategic communications, and AI marketing technology with measurable ROI for the federal government and the Department of Defense/Department of War.Our systems give clarity and confidence to program leaders and senior leadership who need to see ROI and mission outcomes, not just activity.
What clients ask before we start
What does federal advertising and media buying include?
Federal advertising and media buying covers media strategy, audience targeting, buying and placement across channels, creative and landing pages, conversion tracking, and reporting. RC Strategies runs all of it for federal agencies, set against a cost-per-result target agreed before spend starts.
How do you recruit hard-to-find federal talent with paid media?
RC Strategies targets the specific professionals a role needs on the platforms they use, with role-specific messages. For NAVSEA's national recruiting campaign, that meant 10.1 million targeted impressions reaching more than 701,000 professionals. The case study below shows the applicant results against the contracted plan.
Which channels work for federal audiences?
It depends on who the program needs. LinkedIn reaches professional and STEM talent. Social, search, and streaming reach the general public. Geo-targeting reaches people near installations or in specific communities. RC Strategies picks channels by audience and keeps the ones that produce results.
How do you report results to oversight?
RC Strategies reports spend, results, and cost per result against the contracted targets, and traces results to the channels that produced them. Reports are built so a contracting officer's representative can check them against the contract.
How is the media budget managed?
RC Strategies buys media on the agency's behalf, tracks spend against the plan, and shows in each report where budget moved and why. Budget follows results during the campaign.
Can paid media work with earned media and outreach?
Yes. For VA outreach in Alaska, RC Strategies paired paid geo-targeted outreach with earned media that generated 9 million impressions. See RC Strategies' public awareness and program enrollment work.
Other ways we can help
AI Marketing for Government
Governed AI marketing technology for government programs, with human-in-the-loop processes and agency-ready documentation.
Federal Marketing Support Services
An experienced marketing team on a government program in weeks, under one program manager.
Government Public Outreach & Engagement
Public outreach that reaches the people a program is for through the voices they trust, measured in applicants.
Military Retention Marketing & Surveys
Career checkpoint surveys and retention campaigns that show command which Soldiers need a conversation and why.
Military & DoD Recruiting Marketing
AI-enhanced recruiting marketing that gives recruiters prospects ready to talk.
National Guard JEEP Program Management
Referral incentive programs run end to end, from sign-up to shipping, without the paper chase.
Military Recruiting Office Location Management
Recruiting office listings kept accurate, visible, and generating leads across Google and map apps.
Military Recruiting Geofencing Advertising
Geofencing that puts the Guard in front of prospects where they gather and judges every fence by the leads it produces.
National Guard Recruiting Advertising & Paid Media
Statewide recruiting advertising that RRB leadership can hold to a cost per qualified lead.
Federal Strategic Communications & Research
Audience research and message testing that give program leaders confidence before budget is committed.
Go-to-Market Services
A data-driven plan to launch and scale offerings with measurable growth and minimized risk.
Agency Services
Full-service marketing support that unifies strategy, execution, and measurement for mission-driven organizations.
Consulting Services
Strategic engagements that turn data and research into aligned execution and measurable performance.
Hold federal media to the result
