Federal Advertising & Media Buying
how we serve your mission
Media strategy and planning
Every plan starts with the result the program needs, such as applicants, enrollments, or registrations, and the cost per result it will be held to. Channels, audiences, and budget follow from that target.
Audience targeting
Targeting uses first- and third-party data, professional platforms like LinkedIn for specialized talent, and geo-targeting around installations and communities. Spend goes to the people the program needs.
Buying across channels
Media is bought and placed across LinkedIn, social, search, programmatic display, and streaming, and budget moves toward the placements producing results.
Creative and landing pages
Creative is built for each channel and audience, with messages specific to the role or program and landing pages built to convert.
Applicant and conversion tracking
Campaigns connect to the agency's applicant tracking or enrollment system where possible, so results are counted as applications, not clicks.
Reporting for oversight
Reports show spend, results, and cost per result against the contracted targets, in terms a contracting officer's representative can verify.
Service delivery that high-trust organizations rely on
Set the target
Plan
Buy and launch
Optimize
Report
What this capability drives
NAVSEA: 59% Above the Contracted Target
Built for federal procurement, not just federal-adjacent work
What clients ask before we start
What does federal advertising and media buying include?
Federal advertising and media buying covers media strategy, audience targeting, buying and placement across channels, creative and landing pages, conversion tracking, and reporting. RC Strategies runs all of it for federal agencies, set against a cost-per-result target agreed before spend starts.
How do you recruit hard-to-find federal talent with paid media?
RC Strategies targets the exact professionals a role needs on the platforms they use, with role-specific messages. For NAVSEA's national recruiting campaign, that produced 1,500+ applicants, 59% above the contracted plan, at $1.39 per click against a $5 to $7 LinkedIn benchmark. The campaign delivered 10.1 million impressions and reached 701,000+ professionals across 18 installation zones.
Which channels work for federal audiences?
It depends on who the program needs. LinkedIn reaches professional and STEM talent. Social, search, and streaming reach the general public. Geo-targeting reaches people near installations or in specific communities. RC Strategies picks channels by audience and keeps the ones that produce results.
How do you report results to oversight?
RC Strategies reports spend, results, and cost per result against the contracted targets, and traces results to the channels that produced them. Reports are built so a contracting officer's representative can check them against the contract.
How is the media budget managed?
RC Strategies buys media on the agency's behalf, tracks spend against the plan, and shows in each report where budget moved and why. Budget follows results during the campaign.
Can paid media work with earned media and outreach?
Yes. For VA outreach in Alaska, RC Strategies paired paid geo-targeted outreach with earned media that generated 9 million impressions. See RC Strategies' public awareness and program enrollment work.
Other ways we can help
Marketing Support Services
RC Strategies provides marketing support services for government programs: an experienced team for strategy, content, digital, media, and reporting.
Public Outreach & Engagement
RC Strategies runs public outreach for government programs, reaching the people a program is for through trusted voices, and counts results in applicants.
Military Retention Marketing & Surveys
RC Strategies runs retention surveys and campaigns that show Guard leaders why Soldiers stay or leave, early enough to act before the decision is made.
Military Recruiting AI Enhanced Recruiting Marketing
RC Strategies uses GuardPaths PRISM AI to score recruiting prospects, nurture them with personalized follow-up, and book ready prospects with recruiters.
National Guard JEEP Program Management
RC Strategies runs National Guard JEEP referral programs, from recruiting assistant sign-up to enlistment tracking and reporting, as it does for Arkansas.
Military Recruiting Office Location Management
RC Strategies keeps National Guard recruiting offices accurate and easy to find on Google, maps, and directories, and turns those listings into calls and leads.
Military Recruiting Geofencing Advertising
RC Strategies runs geofencing for military recruiting, placing ads in front of prospects where they gather and judging every fence by the leads it produces.
National Guard Recruiting Advertising & Paid Media
RC Strategies plans, buys, and manages a state's National Guard recruiting media and measures it on qualified leads and cost per lead, not impressions.
Strategic Communications & Research
RC Strategies researches audiences, maps markets, and tests messages before government programs spend, so plans rest on evidence leadership can act on.
Go-to-Market Services
A data-driven plan to launch and scale offerings with measurable growth and minimized risk.
Agency Services
Full-service marketing support that unifies strategy, execution, and measurement for mission-driven organizations.
Consulting Services
Strategic engagements that turn data and research into aligned execution and measurable performance.
Plan federal media that reports in results
