Public Outreach & Engagement
how we serve your mission
Audience and community research
RC Strategies starts by defining who the program is for, where they get information, and who they trust. The research shapes the messages, the messengers, and the channels.
Trusted messengers and partnerships
Community organizations, local leaders, and people who have used the program often carry a message further than the agency can alone. RC Strategies recruits them, equips them with materials, and coordinates what they share.
Earned media
Stories placed with local and regional news put the program in front of people through outlets they already follow. Earned media also gives paid outreach more credibility.
Paid and geo-targeted outreach
Paid media fills the gaps earned media and partners can't reach, with geo-targeting for remote or dispersed communities. Spend is tied to applications, not reach alone.
Video, social, and events
RC Strategies produces video for key moments, manages social channels, and supports community events. Content is built so partners can share it without changes.
Measurement
Success is set before launch as applicants, enrollments, or participation against a baseline. Reporting shows which channels and partners brought people in.
Service delivery that high-trust organizations rely on
Define the result
Research
Build messages and content
Launch outreach
Measure and report
What this capability drives
VA Alaska: 10,363 Veterans Connected to Critical Services
Built for federal procurement, not just federal-adjacent work
What clients ask before we start
What does a public outreach and engagement program include?
A public outreach program includes audience research, messages, trusted messengers and partners, earned media, paid and geo-targeted outreach, video and social content, event support, and measurement. RC Strategies runs these together so each part supports the others, and measures the program on how many people apply, enroll, or take part.
How do you measure public outreach?
RC Strategies agrees on the result with the agency before launch: applicants, enrollments, or participation, measured against the prior year or another baseline. For the Department of Veterans Affairs in Alaska, RC Strategies' campaign produced 10,363 applicants for critical programs, more than double the prior year.
How do earned and paid media work together?
Earned media brings credibility and reach through outlets people already trust, and paid media reaches the people and places earned coverage misses. In Alaska, RC Strategies paired earned media, which generated 9 million impressions, with paid geo-targeted outreach and social media, where followers grew 29% during the campaign.
How do you reach rural or dispersed communities?
Dispersed audiences are hard to reach through one media market, so RC Strategies combines geo-targeted digital ads with local outlets, community organizations, and events in the places people live. Alaska, with no dominant population center, is a clear example of the approach.
How do you reach people who don't trust government messages?
RC Strategies puts the message in the voices people already trust, such as community groups, local leaders, and people who have used the program, and gives those partners materials they can share. The agency's own channels carry the details and the application path.
What other outreach programs has RC Strategies run?
For United Way, RC Strategies' public awareness and outreach campaign produced 1.8 million confirmed earned media reach and 19.5% donation growth compared with the prior campaign run by another firm.
Other ways we can help
Marketing Support Services
RC Strategies provides marketing support services for government programs: an experienced team for strategy, content, digital, media, and reporting.
Military Retention Marketing & Surveys
RC Strategies runs retention surveys and campaigns that show Guard leaders why Soldiers stay or leave, early enough to act before the decision is made.
Military Recruiting AI Enhanced Recruiting Marketing
RC Strategies uses GuardPaths PRISM AI to score recruiting prospects, nurture them with personalized follow-up, and book ready prospects with recruiters.
National Guard JEEP Program Management
RC Strategies runs National Guard JEEP referral programs, from recruiting assistant sign-up to enlistment tracking and reporting, as it does for Arkansas.
Military Recruiting Office Location Management
RC Strategies keeps National Guard recruiting offices accurate and easy to find on Google, maps, and directories, and turns those listings into calls and leads.
Military Recruiting Geofencing Advertising
RC Strategies runs geofencing for military recruiting, placing ads in front of prospects where they gather and judging every fence by the leads it produces.
National Guard Recruiting Advertising & Paid Media
RC Strategies plans, buys, and manages a state's National Guard recruiting media and measures it on qualified leads and cost per lead, not impressions.
Strategic Communications & Research
RC Strategies researches audiences, maps markets, and tests messages before government programs spend, so plans rest on evidence leadership can act on.
Go-to-Market Services
A data-driven plan to launch and scale offerings with measurable growth and minimized risk.
Agency Services
Full-service marketing support that unifies strategy, execution, and measurement for mission-driven organizations.
Consulting Services
Strategic engagements that turn data and research into aligned execution and measurable performance.
Federal Advertising & Media Buying
RC Strategies plans and buys advertising for federal agencies, targets the exact audience a program needs, and reports cost per result for oversight.
Plan outreach measured in applicants
