Government Public Outreach & Engagement
how we serve your mission
Audience and community research
RC Strategies starts by defining who the program is for, where they get information, and who they trust. The research shapes the messages, the messengers, and the channels.
Trusted messengers and partnerships
Community organizations, local leaders, and people who have used the program often carry a message further than the agency can alone. RC Strategies recruits them, equips them with materials, and coordinates what they share.
Earned media
Stories placed with local and regional news put the program in front of people through outlets they already follow. Earned media also gives paid outreach more credibility.
Paid and geo-targeted outreach
Paid media reaches the people and places earned media and partners can't, with geo-targeting for remote or dispersed communities. Spend is measured by the applications it produces.
Video, social, and events
RC Strategies produces video for key moments, manages social channels, and supports community events. Content is built so partners can share it without changes.
Measurement
Success is set before launch as applicants, enrollments, or participation against a baseline. Reporting shows which channels and partners brought people in.
Service delivery that high-trust organizations rely on
Define the result
Research
Build messages and content
Launch outreach
Measure and report
What this capability drives
VA Alaska: 10,363 Veterans Connected to Critical Services
Trusted Marketing & AI MarTech Experts for Critical Missions
We deliver trusted, federally proven high performance marketing, strategic communications, and AI marketing technology with measurable ROI for the federal government and the Department of Defense/Department of War.Our systems give clarity and confidence to program leaders and senior leadership who need to see ROI and mission outcomes, not just activity.
What clients ask before we start
What does a public outreach and engagement program include?
A public outreach program includes audience research, messages, trusted messengers and partners, earned media, paid and geo-targeted outreach, video and social content, event support, and measurement. RC Strategies runs these together so each part supports the others, and measures the program on how many people apply, enroll, or take part.
How do you measure public outreach?
RC Strategies agrees on the result with the agency before launch: applicants, enrollments, or participation, measured against the prior year or another baseline. The VA Alaska case study below shows that measure in practice.
How do earned and paid media work together?
Earned media brings credibility and reach through outlets people already trust, and paid media reaches the people and places earned coverage misses. In Alaska, RC Strategies paired earned media with paid geo-targeted outreach and social media, and planned both around the same application goal.
How do you reach rural or dispersed communities?
Dispersed audiences are hard to reach through one media market, so RC Strategies combines geo-targeted digital ads with local outlets, community organizations, and events in the places people live. Alaska, with no dominant population center, is a clear example of the approach.
How do you reach people who don't trust government messages?
RC Strategies puts the message in the voices people already trust, such as community groups, local leaders, and people who have used the program, and gives those partners materials they can share. The agency's own channels carry the details and the application path.
What other outreach programs has RC Strategies run?
For United Way, RC Strategies' public awareness and outreach campaign produced 1.8 million confirmed earned media reach and 19.5% donation growth compared with the prior campaign run by another firm.
Other ways we can help
AI Marketing for Government
Governed AI marketing technology for government programs, with human-in-the-loop processes and agency-ready documentation.
Federal Marketing Support Services
An experienced marketing team on a government program in weeks, under one program manager.
Military Retention Marketing & Surveys
Career checkpoint surveys and retention campaigns that show command which Soldiers need a conversation and why.
Military & DoD Recruiting Marketing
AI-enhanced recruiting marketing that gives recruiters prospects ready to talk.
National Guard JEEP Program Management
Referral incentive programs run end to end, from sign-up to shipping, without the paper chase.
Military Recruiting Office Location Management
Recruiting office listings kept accurate, visible, and generating leads across Google and map apps.
Military Recruiting Geofencing Advertising
Geofencing that puts the Guard in front of prospects where they gather and judges every fence by the leads it produces.
National Guard Recruiting Advertising & Paid Media
Statewide recruiting advertising that RRB leadership can hold to a cost per qualified lead.
Federal Strategic Communications & Research
Audience research and message testing that give program leaders confidence before budget is committed.
Go-to-Market Services
A data-driven plan to launch and scale offerings with measurable growth and minimized risk.
Agency Services
Full-service marketing support that unifies strategy, execution, and measurement for mission-driven organizations.
Consulting Services
Strategic engagements that turn data and research into aligned execution and measurable performance.
Federal Advertising & Media Buying
Federal advertising accountable to applicants, enrollments, or registrations, reported so a COR can verify it.
Reach the people your program serves
