Public Outreach & Engagement

Services

Government programs succeed when the people they're built for apply. RC Strategies reaches those people through community partners, local media, and geo-targeted outreach, and counts success in applicants and enrollments. In Alaska, VA outreach paired 9 million earned media impressions with paid outreach and social media that grew 29%.

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trusted services

how we serve your mission

Audience and community research

RC Strategies starts by defining who the program is for, where they get information, and who they trust. The research shapes the messages, the messengers, and the channels.

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Trusted messengers and partnerships

Community organizations, local leaders, and people who have used the program often carry a message further than the agency can alone. RC Strategies recruits them, equips them with materials, and coordinates what they share.

Earned media

Stories placed with local and regional news put the program in front of people through outlets they already follow. Earned media also gives paid outreach more credibility.

Paid and geo-targeted outreach

Paid media fills the gaps earned media and partners can't reach, with geo-targeting for remote or dispersed communities. Spend is tied to applications, not reach alone.

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Video, social, and events

RC Strategies produces video for key moments, manages social channels, and supports community events. Content is built so partners can share it without changes.

Measurement

Success is set before launch as applicants, enrollments, or participation against a baseline. Reporting shows which channels and partners brought people in.

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proven processes

Service delivery that high-trust organizations rely on

Define the result

Agree who the program is for and what counts as success.

Research

Learn where the audience gets information and who they trust.

Build messages and content

Create materials for the agency, its partners, and the media.

Launch outreach

Run earned, paid, partner, and event outreach together.

Measure and report

Report applicants and participation against the baseline.

outcomes we deliver

What this capability drives

U.S. Department of Veterans Affairs — Alaska

VA Alaska: 10,363 Veterans Connected to Critical Services

10,363

veteran applicants generated for a critical VA support program

earned media impressions across Alaska

29%

social media follower growth during the campaign

Read the Case Study

Why RC Strategies

Trusted Marketing & AI MarTech Experts for Critical Missions

We deliver trusted, federally proven high performance marketing, strategic communications, and AI marketing technology with measurable ROI for the federal government and the Department of Defense/Department of War.Our systems give clarity and confidence to program leaders and senior leadership who need to see ROI and mission outcomes, not just activity.

Trusted by the DoD/DoW as one of the top military recruiting marketing contractors

Federally proven past performance with NAVSEA, the National Guard, and the Department of Veterans Affairs

Integrity and precision that make working with us predictable, from a team that runs toward fires

Frequently Asked Questions

What clients ask before we start

What does a public outreach and engagement program include?

A public outreach program includes audience research, messages, trusted messengers and partners, earned media, paid and geo-targeted outreach, video and social content, event support, and measurement. RC Strategies runs these together so each part supports the others, and measures the program on how many people apply, enroll, or take part.

How do you measure public outreach?

RC Strategies agrees on the result with the agency before launch: applicants, enrollments, or participation, measured against the prior year or another baseline. For the Department of Veterans Affairs in Alaska, RC Strategies' campaign produced 10,363 applicants for critical programs, more than double the prior year.

How do earned and paid media work together?

Earned media brings credibility and reach through outlets people already trust, and paid media reaches the people and places earned coverage misses. In Alaska, RC Strategies paired earned media, which generated 9 million impressions, with paid geo-targeted outreach and social media, where followers grew 29% during the campaign.

How do you reach rural or dispersed communities?

Dispersed audiences are hard to reach through one media market, so RC Strategies combines geo-targeted digital ads with local outlets, community organizations, and events in the places people live. Alaska, with no dominant population center, is a clear example of the approach.

How do you reach people who don't trust government messages?

RC Strategies puts the message in the voices people already trust, such as community groups, local leaders, and people who have used the program, and gives those partners materials they can share. The agency's own channels carry the details and the application path.

What other outreach programs has RC Strategies run?

For United Way, RC Strategies' public awareness and outreach campaign produced 1.8 million confirmed earned media reach and 19.5% donation growth compared with the prior campaign run by another firm.

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