Mission and growth outcomes for government and credit unions
RC Strategies delivers the outcomes high-trust organizations are measured on, from mission impact and public engagement to member, deposit, and loan growth, through performance marketing and strategic communications held to results, not activity reports.
+565%
Qualified lead growth for the Georgia Army National Guard
+59%
Applicants above the contracted target for NAVSEA
10,363
Veteran applicants for VA Alaska, more than double the prior year
1% → 5%
Annual membership growth for a Southeast Region credit union
Mission outcomes for government programs
RC Strategies' federal work spans military and civilian talent recruiting, retention, program outreach and enrollment, strategic communications, and AI marketing technology for the Army National Guard, NAVSEA, and the VA. RC Strategies holds Army National Guard contracts directly and teams with prime contractors on larger federal programs.
Proof from government programs
Army National Guard Recruiting Marketing Case Study: +565% Lead Growth
NAVSEA: 59% Above the Contracted Target
VA Alaska: 10,363 Veterans Connected to Critical Services
Research for government program leaders
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Growth outcomes for credit unions
RC Strategies' financial services work spans credit union growth, go-to-market for mortgage technology, and global launches of financial services software. Most of it is for credit unions between $500M and $3B that compete with banks and fintechs spending far more on marketing.
Proof from credit union programs
Credit Union: From 1% to 5% Growth
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Research for credit union leaders
Common questions
What does a military recruitment marketing agency do?
A military recruitment marketing agency plans and runs the advertising, lead capture, and follow-up that bring prospects to recruiters, and reports results in qualified leads and the enlistment pipeline. RC Strategies does this for the Georgia and Arkansas Army National Guard. Georgia's program delivers 260 to 300+ qualified leads a month at $24.26 each.
What are the best performance marketing platforms for military recruitment?
The platforms that perform pair precise media, such as streaming, social, search, and geofencing, with a system that scores and follows up with every lead, so ad spend shows up as recruiter appointments. RC Strategies pairs statewide media with GuardPaths PRISM AI, which scores prospects, nurtures them, and books ready ones with recruiters.
How do you evaluate a federal marketing contractor?
Ask for named programs, what each one produced against its contracted plan, and how results were reported to the contracting officer's representative. For NAVSEA, RC Strategies delivered 1,500+ applicants, 59% above the contracted target, tracked from impression to application.
Can a marketing firm team with a prime contractor on a federal proposal?
Yes. RC Strategies teams with prime contractors and large integrators as the marketing and communications partner on federal programs.
How do credit unions grow membership?
Credit unions grow membership by showing up in search and AI answers within their field of membership, making account opening easy to finish on a phone, and winning direct deposit in a new member's first weeks. A Southeast Region credit union RC Strategies worked with went from 1% to 5% annual membership growth with the same two-person marketing team.
How do credit unions grow deposits?
Deposits that stay come from primary checking relationships and direct deposit, backed by campaigns timed to what the balance sheet needs, rather than rate specials alone. RC Strategies plans deposit campaigns with finance so marketing pushes deposits when the credit union needs them.
Let's move mountains together.
Get in touch for a capabilities briefing, request a ROM, or to discuss your project.