Marketing services for government and credit unions
Performance marketing, strategic communications, and AI marketing technology for high-trust organizations, with each service accountable to the mission impact or growth it produces.
+565%
Qualified lead growth for the Georgia Army National Guard
+59%
Applicants above the contracted target for NAVSEA
10,363
Veteran applicants for VA Alaska, more than double the prior year
1% → 5%
Annual membership growth for a Southeast Region credit union
Marketing services for government programs
Each service is named the way solicitations name it, and delivered by the team behind the Georgia ARNG, NAVSEA, and VA Alaska results.
Recruiting & Retention
National Guard Recruiting Advertising & Paid Media
Statewide recruiting media planned, bought, and measured on qualified leads and cost per lead.
Military Recruiting Geofencing Advertising
Ads on prospects' phones at campuses and events, with every fence judged by the leads it brings.
Military Recruiting Office Location Management
Accurate recruiting office listings on Google, maps, and directories that turn searches into calls.
National Guard JEEP Program Management
End-to-end JEEP referral programs, from recruiting assistant sign-up to enlistment tracking.
Military Retention Marketing & Surveys
Surveys and campaigns that show leaders why Soldiers stay or leave, while there's time to act.
Communications & Media
Government Public Outreach & Engagement
Outreach through trusted community voices, measured in applicants and enrollments.
Federal Strategic Communications & Research
Audience research, market maps, and message testing before your program commits budget.
Federal Marketing Support Services
A full marketing team on your program in weeks: strategy, content, media, and reporting.
Federal Advertising & Media Buying
Federal ad buys against an agreed cost-per-result target, with reporting oversight can verify.
AI & Technology
AI Marketing for Government
Secure AI for marketing, outreach, and recruiting, run under your agency's AI policy with human review.
Military & DoD Recruiting Marketing
GuardPaths PRISM AI scores prospects, nurtures them, and books ready ones with recruiters.
Marketing services for credit unions
The go-to-market team a credit union would otherwise have to hire, from brand and web to paid media, member journeys, and a fractional CMO.
Brand & Digital Experience
Credit Union Branding
Brands built on why members actually choose a credit union, including after mergers.
Credit Union Websites
Websites designed around finished account and loan applications, not page views.
Growth Marketing
Credit Union Digital Marketing
SEO, AI search, paid, social, and email, reported in members, loans, and deposits won.
Credit Union Paid Media Management
Search, social, and streaming media tied to funded loans, new accounts, and deposits.
Credit Union Marketing Automation & Member Journeys
Automated onboarding and next-product journeys that turn new accounts into primary relationships.
AI & Technology
AI Marketing for Credit Unions
Governed AI across marketing, sales, and member experience, documented for your board and examiners.
HubSpot for Credit Unions
HubSpot built around members and households, connected to your systems, with board-ready reports.
Leadership & Planning
Credit Union Fractional CMO
A senior marketing leader at the strategy table, without the cost of a full-time executive.
Credit Union Strategic Planning
Multi-year marketing plans tied to the board's strategic plan, with yearly targets and budgets.
Common questions
What do military recruitment marketing services include?
Military recruitment marketing services cover recruiting market analysis, the media plan and buying, geofencing, recruiting office listings, lead capture and follow-up, and monthly reporting in qualified leads and cost per lead. RC Strategies delivers all of it for the Georgia and Arkansas Army National Guard.
What is a government marketing contractor?
A government marketing contractor provides marketing, advertising, and communications services to an agency under contract, usually against a performance work statement that defines the deliverables and how performance is measured. RC Strategies holds Army National Guard contracts directly and teams with federal primes.
How do you choose a performance marketing firm for government?
Ask for named programs with results measured against a contracted target, cost-per-result reporting your COR can verify, and how budget moves when a channel underperforms. RC Strategies' Georgia Army National Guard program runs at $24.26 per qualified lead.
What should a credit union look for in a paid media and digital advertising agency?
Look for a firm that reports in funded loans and new accounts rather than clicks, keeps targeting inside your field of membership, and builds required disclosures into every ad. RC Strategies' work with a Southeast Region credit union produced a 25% increase in auto loan originations and a record quarter.
Let's move mountains together.
Get in touch for a capabilities briefing, request a ROM, or to discuss your project.