Military & DoD Recruiting Marketing
how we serve your mission
Prospect scoring
GuardPaths PRISM AI scores each interested prospect on how ready they are to talk with a recruiter. Recruiters know who to call first and who needs more time.
Personalized nurturing
Prospects who aren't ready get follow-up by text, email, and web, matched to their interests and questions, for as long as the decision takes. Many are months away from enlisting, and the follow-up keeps the Guard in the conversation.
Automatic recruiter scheduling
When a prospect is ready, the meeting is booked on the right recruiter's calendar, and the recruiter gets a short brief on the prospect's goals before they talk.
Career exploration experiences
Prospects explore Guard careers through personalized career path journeys. That gives them a reason to engage before they are ready to talk, and gives the recruiter context when they are.
Recruiter and leadership views
Recruiters see their prospects and upcoming meetings in one place. RRB leadership sees lead volume, readiness, and meetings booked by source and area.
Service delivery that high-trust organizations rely on
Capture
Score
Nurture
Book
Report
What this capability drives
Army National Guard Recruiting Marketing Case Study: +565% Lead Growth
Trusted Marketing & AI MarTech Experts for Critical Missions
We deliver trusted, federally proven high performance marketing, strategic communications, and AI marketing technology with measurable ROI for the federal government and the Department of Defense/Department of War.Our systems give clarity and confidence to program leaders and senior leadership who need to see ROI and mission outcomes, not just activity.
What clients ask before we start
What is AI-enhanced recruiting marketing?
AI-enhanced recruiting marketing uses AI to decide which prospects a recruiter should talk to first, to keep undecided prospects engaged, and to book meetings when they're ready. RC Strategies does this with GuardPaths PRISM AI, which the Georgia Army National Guard uses today. RC Strategies delivers two state ARNG RRB programs: the Georgia Army National Guard and the Arkansas Army National Guard.
What does GuardPaths PRISM AI do?
PRISM AI is the recruiting AI in RC Strategies' GuardPaths platform. It scores each interested prospect's readiness, nurtures prospects with personalized engagement until they are ready, and books meetings with recruiters automatically. Recruiters spend their time in conversations with prospects who want to talk.
How does AI help National Guard recruiters?
Recruiters have more leads than hours, and a lead list doesn't say who is ready. In Georgia, 26% of arriving leads want recruiter contact as soon as possible, 34% are seriously considering, and 40% are still exploring. RC Strategies uses scoring to send recruiters the first group now and keep the others engaged until they're ready.
Does AI replace recruiters?
No. Recruiters still build the relationship and guide each prospect through enlistment. RC Strategies uses AI for the work that takes recruiters away from those conversations: sorting leads, following up with undecided prospects, and scheduling meetings.
What happens to prospects who aren't ready to enlist?
Enlisting is often a long decision made with family. RC Strategies keeps those prospects engaged with personalized follow-up, and PRISM AI books the recruiter meeting when a prospect is ready.
What results has AI-enhanced recruiting produced?
In the Georgia Army National Guard program, recruiters receive scored prospects and booked meetings in place of an unsorted lead list. The case study below shows the program's lead volume and cost per qualified lead. See the recruiting growth results.
Other ways we can help
AI Marketing for Government
Governed AI marketing technology for government programs, with human-in-the-loop processes and agency-ready documentation.
Federal Marketing Support Services
An experienced marketing team on a government program in weeks, under one program manager.
Government Public Outreach & Engagement
Public outreach that reaches the people a program is for through the voices they trust, measured in applicants.
Military Retention Marketing & Surveys
Career checkpoint surveys and retention campaigns that show command which Soldiers need a conversation and why.
National Guard JEEP Program Management
Referral incentive programs run end to end, from sign-up to shipping, without the paper chase.
Military Recruiting Office Location Management
Recruiting office listings kept accurate, visible, and generating leads across Google and map apps.
Military Recruiting Geofencing Advertising
Geofencing that puts the Guard in front of prospects where they gather and judges every fence by the leads it produces.
National Guard Recruiting Advertising & Paid Media
Statewide recruiting advertising that RRB leadership can hold to a cost per qualified lead.
Federal Strategic Communications & Research
Audience research and message testing that give program leaders confidence before budget is committed.
Go-to-Market Services
A data-driven plan to launch and scale offerings with measurable growth and minimized risk.
Agency Services
Full-service marketing support that unifies strategy, execution, and measurement for mission-driven organizations.
Consulting Services
Strategic engagements that turn data and research into aligned execution and measurable performance.
Federal Advertising & Media Buying
Federal advertising accountable to applicants, enrollments, or registrations, reported so a COR can verify it.
Give your recruiters prospects who are ready to talk
