Military & DoD Recruiting Marketing
how we serve your mission
Prospect scoring
GuardPaths PRISM AI scores each interested prospect on how ready they are to talk with a recruiter. Recruiters know who to call first and who needs more time.
Personalized nurturing
Prospects who aren't ready get follow-up by text, email, and web, matched to their interests and questions, for as long as the decision takes. Many are months away from enlisting, and the follow-up keeps the Guard in the conversation.
Automatic recruiter scheduling
When a prospect is ready, the meeting is booked on the right recruiter's calendar, and the recruiter gets a short brief on the prospect's goals before they talk.
Career exploration experiences
Prospects explore Guard careers through personalized career path journeys. That gives them a reason to engage before they are ready to talk, and gives the recruiter context when they are.
Recruiter and leadership views
Recruiters see their prospects and upcoming meetings in one place. RRB leadership sees lead volume, readiness, and meetings booked by source and area.
Service delivery that high-trust organizations rely on
Capture
Score
Nurture
Book
Report
What this capability drives
Army National Guard Recruiting Marketing Case Study: +565% Lead Growth
Trusted Marketing & AI MarTech Experts for Critical Missions
We deliver trusted, federally proven high performance marketing, strategic communications, and AI marketing technology with measurable ROI for the federal government and the Department of Defense/Department of War.
Our systems give clarity and confidence to program leaders and senior leadership who need to see ROI and mission outcomes, not just activity.
What clients ask before we start
What is AI-enhanced recruiting marketing?
AI-enhanced recruiting marketing uses AI to decide which prospects a recruiter should talk to first, to keep undecided prospects engaged, and to book meetings when they're ready. RC Strategies does this with GuardPaths PRISM AI, which the Georgia Army National Guard uses today. RC Strategies delivers two state ARNG RRB programs: the Georgia Army National Guard and the Arkansas Army National Guard.
What does GuardPaths PRISM AI do?
PRISM AI is the recruiting AI in RC Strategies' GuardPaths platform. It scores each interested prospect's readiness, nurtures prospects with personalized engagement until they are ready, and books meetings with recruiters automatically. Recruiters spend their time in conversations with prospects who want to talk.
How does AI help National Guard recruiters?
Recruiters have more leads than hours, and a lead list doesn't say who is ready. In Georgia, 26% of arriving leads want recruiter contact as soon as possible, 34% are seriously considering, and 40% are still exploring. RC Strategies uses scoring to send recruiters the first group now and keep the others engaged until they're ready.
Does AI replace recruiters?
No. Recruiters still build the relationship and guide each prospect through enlistment. RC Strategies uses AI for the work that takes recruiters away from those conversations: sorting leads, following up with undecided prospects, and scheduling meetings.
What happens to prospects who aren't ready to enlist?
Enlisting is often a long decision made with family. RC Strategies keeps those prospects engaged with personalized follow-up, and PRISM AI books the recruiter meeting when a prospect is ready.
What results has AI-enhanced recruiting produced?
In the Georgia Army National Guard program, RC Strategies has delivered 2,300+ qualified leads in 9 months, and 60% of arriving leads are ready to enlist or seriously considering it. See the recruiting growth results.
Other ways we can help
AI Marketing Technology for Government
RC Strategies brings secure, governed AI into a government program's marketing, communications, and recruiting work.
Marketing Support Services
RC Strategies provides marketing support services for government programs: an experienced team for strategy, content, digital, media, and reporting.
Public Outreach & Engagement
RC Strategies runs public outreach for government programs, reaching the people a program is for through trusted voices, and counts results in applicants.
Military Retention Marketing & Surveys
RC Strategies runs retention surveys and campaigns that show Guard leaders why Soldiers stay or leave, early enough to act before the decision is made.
National Guard JEEP Program Management
RC Strategies runs National Guard JEEP referral programs, from recruiting assistant sign-up to enlistment tracking and reporting, as it does for Arkansas.
Military Recruiting Office Location Management
RC Strategies keeps National Guard recruiting offices accurate and easy to find on Google, maps, and directories, and turns those listings into calls and leads.
Military Recruiting Geofencing Advertising
RC Strategies runs geofencing for military recruiting, placing ads in front of prospects where they gather and judging every fence by the leads it produces.
National Guard Recruiting Advertising & Paid Media
RC Strategies plans, buys, and manages a state's National Guard recruiting media and measures it on qualified leads and cost per lead, not impressions.
Strategic Communications & Research
RC Strategies researches audiences, maps markets, and tests messages before government programs spend, so plans rest on evidence leadership can act on.
Go-to-Market Services
A data-driven plan to launch and scale offerings with measurable growth and minimized risk.
Agency Services
Full-service marketing support that unifies strategy, execution, and measurement for mission-driven organizations.
Consulting Services
Strategic engagements that turn data and research into aligned execution and measurable performance.
Federal Advertising & Media Buying
RC Strategies plans and buys advertising for federal agencies, targets the exact audience a program needs, and reports cost per result for oversight.
Give your recruiters prospects who are ready to talk
