Federal Marketing Support Services
how we serve your mission
Program management
A program manager is the single point of contact for the contracting officer's representative and the program team, runs regular check-ins, and keeps work on schedule and in scope.
Marketing strategy and planning
RC Strategies builds the marketing plan around the program's goals, with audiences, channels, budget, and success measures set up front.
Content, design, and video
Writers, designers, and video producers create campaign materials, social content, publications, and video in the program's brand standards.
Digital, web, and social
RC Strategies updates websites and landing pages, manages social channels, and runs email campaigns, so the program's digital presence stays current.
Media planning and buying
When the program needs paid reach, RC Strategies plans, buys, and optimizes media against a cost-per-result target.
Reporting and analytics
Monthly reports cover the program's KPIs, what was delivered, and what changes next, in the format the program's oversight requires.
Service delivery that high-trust organizations rely on
Kickoff
Plan
Produce
Run
Report
What this capability drives
Army National Guard Recruiting Marketing Case Study: +565% Lead Growth
Trusted Marketing & AI MarTech Experts for Critical Missions
We deliver trusted, federally proven high performance marketing, strategic communications, and AI marketing technology with measurable ROI for the federal government and the Department of Defense/Department of War.Our systems give clarity and confidence to program leaders and senior leadership who need to see ROI and mission outcomes, not just activity.
What clients ask before we start
What are marketing support services?
Marketing support services is the term government solicitations use for an outside team that handles a program's marketing work: strategy, content and design, digital and social, media, events, and reporting. RC Strategies provides that team under one contract, led by a single program manager.
What's included in RC Strategies' marketing support services?
Program management, marketing strategy and planning, content and design, video, website and social media management, email campaigns, media planning and buying, and monthly reporting. The mix is set by the program's statement of work, and RC Strategies staffs to it.
How quickly can a marketing support team start?
Within weeks. RC Strategies starts with a kickoff to confirm priorities, approvals, and reporting, and staffs to the statement of work in parallel, so production begins as soon as the first priorities are approved.
How does RC Strategies work with the agency's own staff?
The program manager works through the contracting officer's representative and the program team, follows the agency's approval process, and keeps work within the contract's scope. Agency staff set priorities and approve materials, and RC Strategies does the production and execution.
What long-term marketing support has RC Strategies provided?
RC Strategies served as USA Powerlifting's agency of record for 10 years, covering strategy, brand, paid and earned media, social, content, and crisis communications. Membership grew from 2,300 to 31,000 over that time.
How is performance reported?
RC Strategies delivers monthly reports on the program's KPIs, the work delivered, and the plan for the next period, in the format the program's quality assurance plan requires.
Other ways we can help
AI Marketing for Government
Governed AI marketing technology for government programs, with human-in-the-loop processes and agency-ready documentation.
Government Public Outreach & Engagement
Public outreach that reaches the people a program is for through the voices they trust, measured in applicants.
Military Retention Marketing & Surveys
Career checkpoint surveys and retention campaigns that show command which Soldiers need a conversation and why.
Military & DoD Recruiting Marketing
AI-enhanced recruiting marketing that gives recruiters prospects ready to talk.
National Guard JEEP Program Management
Referral incentive programs run end to end, from sign-up to shipping, without the paper chase.
Military Recruiting Office Location Management
Recruiting office listings kept accurate, visible, and generating leads across Google and map apps.
Military Recruiting Geofencing Advertising
Geofencing that puts the Guard in front of prospects where they gather and judges every fence by the leads it produces.
National Guard Recruiting Advertising & Paid Media
Statewide recruiting advertising that RRB leadership can hold to a cost per qualified lead.
Federal Strategic Communications & Research
Audience research and message testing that give program leaders confidence before budget is committed.
Go-to-Market Services
A data-driven plan to launch and scale offerings with measurable growth and minimized risk.
Agency Services
Full-service marketing support that unifies strategy, execution, and measurement for mission-driven organizations.
Consulting Services
Strategic engagements that turn data and research into aligned execution and measurable performance.
Federal Advertising & Media Buying
Federal advertising accountable to applicants, enrollments, or registrations, reported so a COR can verify it.
Add an experienced marketing team to your program
