Federal Recruiting Marketing Campaigns
Modern Recruitment Marketing Built for DoD Success
We transform recruitment efforts through targeted, multi-channel marketing campaigns that consistently deliver high-quality candidates. Our approach combines our AI data-engine for enhanced targeting and deep public sector expertise. Our proven methodology of strategic campaign planning, brand development, multi-channel strategy, and real-time performance analytics are why agency leaders love working with us.
Army National Guard Recruiting Marketing Case Study: +565% Lead Growth
What changes when this works
Full-Funnel Pipelines
Build robust talent pipelines from top of funnel to bottom of funnel conversion
High-Performance Media Buying
Drive high performance outcomes with strategic media buying, real-time optimization and enhanced audience targeting capabilities
Federal Compliance
Ensure full compliance with federal recruiting standards
The services that power this outcome
Federal Advertising & Media Buying
RC Strategies plans and buys advertising for federal agencies, targets the exact audience a program needs, and reports cost per result for oversight.
Strategic Communications & Research
RC Strategies researches audiences, maps markets, and tests messages before government programs spend, so plans rest on evidence leadership can act on.
Built for federal procurement, not just federal-adjacent work
What clients ask before we start
What kind of results can we expect?
On our Army National Guard engagement, we drove +565% growth in qualified digital lead generation, brought cost per qualified lead down to $25 (versus a $400–650 industry benchmark), and delivered a 21x increase in monthly lead volume.
How is this different from a general recruiting agency?
We're built specifically for DoD and public sector recruiting, not a generalist staffing agency. Our AI data-engine handles audience targeting, and our team has deep public sector expertise in the language and constraints federal recruiting requires.
Do you only generate leads, or manage the full recruiting funnel?
We build robust talent pipelines that cover the full funnel — from top-of-funnel awareness through bottom-of-funnel conversion — rather than only running top-line lead generation.
How do you handle federal recruiting compliance requirements?
Every campaign is built to ensure full compliance with federal recruiting standards from the outset — this isn't a generic commercial campaign adapted after the fact.
More outcomes worth a look
Talk through your recruiting pipeline
