Digital Marketing Strategy for Higher Education: The 2026 Enrollment Playbook
To increase university enrollment in 2026, implement SEO/GEO/AEO for AI search, integrate first-party data, orchestrate content across TikTok, YouTube, Reddit, deploy conversational AI for 24/7 engagement, and use marketing mix modeling to optimize cost per enrolled student below $2,849.
December 15, 2025
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