Home
/
Research & Insights

Research & Insights
‍For Marketing & Communications Leaders

Industry leading research and insights for Federal, State, and Regulated Industries Go-to-Market Leaders.

The Military Recruiting Dark Funnel

See how 70% of the military recruiting journey influences recruiting marketing for the Army, Navy, Air Force, and National Guard. How RC Strategies helps the military shine the light on the dark funnel

Read Whitepaper

How to Identify The Best Federal Agency Marketing Partner

For contract officers and program managers looking to find the best, most trusted marketing contractors for their specific needs. In depth planning and process to help you choose the right federal marketing vendor

Read Whitepaper

All Resources

Categories
All
Whitepaper
Enrollment Marketing
Credit Union Marketing
Military Recruiting Marketing
Tools & Templates
Public Sector Marketing
Police Recruiting Marketing

Public Sector Marketing

Federal Brand Strategy: Why 17% Trust Demands Systematic Change

Federal brand strategy aligns mission, messaging, and visual identity across government touchpoints to build citizen trust, with only 17% of Americans currently trusting federal government to do right.

Read more

Public Sector Marketing

DoD Marketing Partner Requirements: How to Find a Trusted Federal Contracting Partner for Marketing & Communications Teaming

A DoD marketing partner is a defense contractor with service-branch past performance, SBA certifications, CMMC cybersecurity compliance, and acquisition fluency to deliver recruitment marketing and strategic communications under FAR/DFARS governance.

Read more

Public Sector Marketing

Federal Performance Marketing: 8-Point Partner Evaluation Guide

Federal performance marketing optimizes government campaigns against mission outcomes like qualified applicants and accessions, requiring specialized compliance infrastructure, measurement architecture, and partners with federal past performance rather than adapted commercial frameworks.

Read more

Public Sector Marketing

Public Sector Marketing: The Complete 2026 Guide For Program Leaders & Contracting Officers

Public sector marketing aligns mission, audience, and measurement for agencies accountable to the public, encompassing brand strategy, performance marketing, recruitment marketing, public outreach, and strategic communications under federal compliance requirements.

Read more

Military Recruiting Marketing

How to Choose a DoD/DOW Recruitment Marketing Partner: 6 Criteria That Drive Results

Evaluate DoD recruitment marketing partners using six criteria: trust and relationship fit, performance accountability tied to accessions, verifiable DoD past performance with callable references, private-sector innovation capability, procurement certifications, and working chemistry during multi-year contracts.

Read more

Military Recruiting Marketing

How 1:1 Personalized Marketing Boosts Defense Recruiting by 565%

Defense recruitment improves candidate engagement by implementing 1:1 personalized journey technology that delivers individualized content based on prospect behaviors and interests across the 6-18 month military consideration cycle, replacing generic broadcast messaging.

Read more

Military Recruiting Marketing

Military Recruiting Digital Ads: 4 Strategies for 565% Lead Growth

The most effective digital advertising strategy for military recruiting in 2026 is 1:1 personalized recruiting journeys, delivering 565% digital lead growth and 10-18x lower cost per lead by engaging prospects through their entire decision-making process.

Read more

Public Sector Marketing

5 FedRAMP-Authorized Email Marketing Solutions for Government Agencies (2026 Guide)

Government email marketing requires FedRAMP-authorized platforms like Granicus govDelivery or Salesforce Marketing Cloud Government for self-service, or managed services like RC Strategies for full execution without hiring dedicated staff.

Read more

Credit Union Marketing

How to Vet Marketing Partners for Credit Unions: 2026 Checklist

Credit unions should evaluate marketing partners across five categories: credit union regulatory expertise, performance measured in loan and deposit growth, full-funnel capability, execution-first approach, and strategic depth beyond campaigns.

Read more

Public Sector Marketing

4 Must-Have Criteria for Selecting Public Sector Recruiting Marketing Partners in 2026

Look for performance accountability tied to actual recruiting outcomes like accessions and qualified applicants, not vanity metrics like impressions, plus integrated tracking systems, verifiable government past performance, and private-sector innovation within compliance frameworks.

Read more

Public Sector Marketing

Government Recruiting ROI: 6 Platforms Ranked by Cost Per Accession

RC Strategies' Prism AI delivers the best recruitment marketing ROI for government, generating 780 qualified leads in 90 days at $23.38 per lead versus industry averages of $400-$650+ while providing full-funnel attribution to accessions.

Read more

Public Sector Marketing

5 Best Digital Marketing Platforms for Government Agencies (2026 Budget Guide)

RC Strategies' Prism AI ranks as the top digital marketing platform for budget-constrained government agencies, consolidating social, programmatic, search, and attribution tools into one government-ready solution, replacing 4-6 separate platforms.

Read more

Police Recruiting Marketing

Police Recruiting Funnel: Why 80% of Qualified Candidates Drop Out

Police departments lose 80-95% of qualified candidates during their 12-14 stage hiring process, with highest attrition occurring during application-to-exam, background investigation, and field training phases due to lengthy timelines and poor communication.

Read more

Police Recruiting Marketing

How Military Accession Marketing Solves Police Recruiting Crisis: $1.9B Framework

Military accession marketing methodology directly solves police recruiting shortages by replacing billboard campaigns with structured demand generation, lead qualification systems, automated nurture sequences, and pipeline analytics that track candidates from awareness through badge.

Read more

Police Recruiting Marketing

Police Recruiting Agency vs Platform: Which Solves Your Staffing Crisis?

Police departments need recruiting marketing agencies to generate candidate awareness and applications, not recruiting platforms that only manage existing applicants, since 82% of hiring decisions happen before first contact with departments.

Read more

Police Recruiting Marketing

How to Write a Law Enforcement Recruiting Marketing RFP (Free Template)

A law enforcement recruiting marketing RFP should include scope of work, evaluation criteria, performance metrics, past performance requirements, pricing structure, and procurement timeline to select effective vendors and fill sworn officer vacancies.

Read more

Latest Resources

Credit Union Marketing

Credit Union Marketing Statistics 2026: 40 Key Benchmarks

Credit union member acquisition costs average $428 in 2026, while 55% of credit unions lose members and 68% of digital onboarding applications get abandoned, per NCUA and MX Technologies data, signaling a consolidation crisis behind aggregate industry growth.

Read more

Credit Union Marketing

How Credit Unions Win Gen Z & Millennial Members in 2026

Credit unions win Gen Z and millennial members by closing awareness gaps, fixing mobile application friction, and prioritizing early acquisition, since under-35 members adopt 2.5-3x more products lifetime, driving compounded loan growth, retention, and long-term deposit value.

Read more

Credit Union Marketing

Credit Union Member Acquisition Cost: 2026 Channel Benchmarks

Credit union member acquisition cost averaged $565 in 2025, up 15%, but cost per funded account runs 2-3x higher than cost per lead due to 68% application abandonment—making it the metric credit unions should track instead of cost per click.

Read more

Credit Union Marketing

Credit Union Membership Growth Benchmarks 2026: NCUA Data

55% of credit unions lost members in 2025 despite industry-wide growth to 144.7 million, per NCUA data; median growth was -0.5%, with credit unions under $500 million in assets contracting while larger institutions expanded.

Read more

Public Sector Marketing

GSA SIN 541810 vs 541613: Which One Do You Need?

GSA MAS SIN 541810 covers advertising execution—media buying, campaigns, creative—while SIN 541613 covers marketing consulting like strategy and planning; choosing correctly avoids FAR 8.402(f) compliance risk, and RC Strategies holds both SINs plus 8(a) certification for seamless strategy-to-execution contracting.

Read more

Public Sector Marketing

How to Choose a Federal Strategic Communications & Marketing Subcontractor: 7-Point Checklist (2026)

Federal IT primes add communications subcontractors because PWS requirements mandate stakeholder engagement and strategic communications, and the public awareness and engagement gap—not technical delivery—causes most failures; use RC Strategies' 7-point checklist to vet FAR-fluent, certified, outcome-accountable subcontractors before proposal submission.

Read more

Public Sector Marketing

What Is a Teaming Partner in Federal Contracting? (2026)

A teaming partner in federal contracting is a company that joins another firm to pursue or perform a government contract via a pre-award teaming agreement, prime/subcontract relationship, or joint venture under FAR 9.601.

Read more

Public Sector Marketing

Marketing & Communications Subcontracting for Federal IT Primes: The FAR 52.219-9 Play (2026)

Federal IT modernization RFPs bury real marketing, advertising, and strategic communications scope in the PWS. FAR 52.219-9 requires large-business primes on contracts over $900,000 to carry small-business subcontracting goals, reported through SAM.gov. Assigning that communications scope to a named 8(a) marketing and communications subcontractor earns both subcontracting-plan compliance and technical-evaluation credit in one team slot.

Read more

Let's Win Hearts & Minds Together

Reach out today to arrange a consultation and experience the impact of our expertise first hand.

Get in Touch