Military Retention Marketing & Surveys
how we serve your mission
Career checkpoint surveys
Surveys run at set points in a Soldier's career, from the first months in uniform through the period before ETS. They ask about expectations, family, civilian work, leadership, and benefits, and show leaders both the Soldiers who need follow-up and the patterns across units.
Retention reporting for command
Command gets a view of what is driving intent to stay or leave, by unit and career stage, updated as surveys come in.
Support for retention NCOs
Retention NCOs get lists of Soldiers to talk to and what each one said in the survey, so each conversation starts with what matters to that Soldier.
Benefit and retention campaigns
Targeted campaigns help Soldiers use the benefits they've earned, including education, health coverage, and state programs, and respond to the concerns Soldiers raise in surveys.
Family and employer outreach
Sentiment at home carries heavy weight in the decision to stay. Campaigns reach families with what the Guard offers them and point civilian employers to support through ESGR.
Service delivery that high-trust organizations rely on
Survey
Analyze
Act
Measure
Report
What this capability drives
Army National Guard Recruiting Marketing Case Study: +565% Lead Growth
Built for federal procurement, not just federal-adjacent work
What clients ask before we start
What is military retention marketing?
Military retention marketing uses surveys, reporting, and targeted campaigns to help Soldiers stay in and use the benefits they've earned. RC Strategies runs retention surveys and campaigns for Army National Guard programs alongside its recruiting work. RC Strategies delivers two state ARNG RRB programs: the Georgia Army National Guard and the Arkansas Army National Guard.
Why survey Soldiers before they reach ETS?
The decision to leave forms months or years before a contract ends. Family challenges, broken promises, leadership, pay, and a Soldier's civilian life drive it. An exit survey explains a loss after it happens. RC Strategies surveys Soldiers earlier in their careers, which gives leaders time to act while the Soldier is still deciding.
What do retention surveys ask?
RC Strategies' surveys cover whether the Guard is meeting the expectations a Soldier joined with, support at home, conflicts with civilian work, leadership, use of benefits, and intent to stay. Questions change by career stage, since a first-year Soldier and one nearing ETS face different decisions.
How do survey results turn into action?
RC Strategies gives retention NCOs lists of Soldiers to follow up with and the reasons behind each. Campaigns address the issues many Soldiers raise, such as benefits they aren't using. Command sees the drivers by unit and whether follow-up happened.
How do you know retention work is working?
RC Strategies compares stay-or-leave outcomes at ETS with what surveys showed earlier, tracks whether flagged Soldiers were contacted, and reports reenlistment and loss trends by unit against the starting baseline.
Other ways we can help
Marketing Support Services
RC Strategies provides marketing support services for government programs: an experienced team for strategy, content, digital, media, and reporting.
Public Outreach & Engagement
RC Strategies runs public outreach for government programs, reaching the people a program is for through trusted voices, and counts results in applicants.
Military Recruiting AI Enhanced Recruiting Marketing
RC Strategies uses GuardPaths PRISM AI to score recruiting prospects, nurture them with personalized follow-up, and book ready prospects with recruiters.
National Guard JEEP Program Management
RC Strategies runs National Guard JEEP referral programs, from recruiting assistant sign-up to enlistment tracking and reporting, as it does for Arkansas.
Military Recruiting Office Location Management
RC Strategies keeps National Guard recruiting offices accurate and easy to find on Google, maps, and directories, and turns those listings into calls and leads.
Military Recruiting Geofencing Advertising
RC Strategies runs geofencing for military recruiting, placing ads in front of prospects where they gather and judging every fence by the leads it produces.
National Guard Recruiting Advertising & Paid Media
RC Strategies plans, buys, and manages a state's National Guard recruiting media and measures it on qualified leads and cost per lead, not impressions.
Strategic Communications & Research
RC Strategies researches audiences, maps markets, and tests messages before government programs spend, so plans rest on evidence leadership can act on.
Go-to-Market Services
A data-driven plan to launch and scale offerings with measurable growth and minimized risk.
Agency Services
Full-service marketing support that unifies strategy, execution, and measurement for mission-driven organizations.
Consulting Services
Strategic engagements that turn data and research into aligned execution and measurable performance.
Federal Advertising & Media Buying
RC Strategies plans and buys advertising for federal agencies, targets the exact audience a program needs, and reports cost per result for oversight.
Learn why Soldiers stay while there's time to act
