National Guard JEEP Program Management
how we serve your mission
Program website and sign-up
A program website explains the rules, who is eligible, and how the incentive works, and lets Guard members and veterans sign up as recruiting assistants from their phone.
Online referral agreements
Referral agreements are completed online with an electronic signature. Each submission produces the state's required forms as a finished document for the RRB, which removes paper packets and missing signatures.
Tracking and validation
Each referral is tracked from sign-up to the recruiter meeting to shipping to training. Required fields are checked when they are entered, so the RRB isn't chasing incomplete records later.
Promotion to members
RC Strategies promotes the program to Soldiers, veterans, and families through email, social media, and materials units can share, so more members know they can refer someone and earn the incentive.
Reporting
The RRB gets reporting on referrals, recruiter meetings, enlistments, and incentives coming due, so leadership can see what the program produces and plan its budget.
Service delivery that high-trust organizations rely on
Set up
Promote
Track
Validate
Report
What this capability drives
Army National Guard Recruiting Marketing Case Study: +565% Lead Growth
Trusted Marketing & AI MarTech Experts for Critical Missions
We deliver trusted, federally proven high performance marketing, strategic communications, and AI marketing technology with measurable ROI for the federal government and the Department of Defense/Department of War.Our systems give clarity and confidence to program leaders and senior leadership who need to see ROI and mission outcomes, not just activity.
What clients ask before we start
What is JEEP in the National Guard?
JEEP, the Joint Enlistment Enhancement Program, is the Arkansas Army National Guard's referral incentive program. Guard members and veterans who help a recruit enlist can earn an incentive once that recruit ships to initial training. RC Strategies runs JEEP for Arkansas as part of its full marketing program there. RC Strategies delivers two state ARNG RRB programs: the Georgia Army National Guard and the Arkansas Army National Guard.
What does JEEP program management include?
RC Strategies builds and runs the program website, the online referral agreement with electronic signature, referral tracking from sign-up to shipping, validation of the records, promotion to Soldiers and veterans, and reporting to the RRB. The state keeps its own rules and makes the incentive payments.
Can other states run a program like JEEP?
Yes. The same setup works for any state referral incentive program, whatever its name or rules: a sign-up website, online agreements, tracking, validation, and reporting. RC Strategies configures it to the state's own regulation and forms.
Who can become a recruiting assistant?
Each state's regulation sets eligibility. In Arkansas, JEEP is open to Guard members and veterans, and recruiting command staff and their immediate families are excluded. RC Strategies builds each state's eligibility rules into the sign-up and agreement, so ineligible submissions are caught early.
How are referral records protected?
Referral agreements include personal information, so RC Strategies collects them through secure online forms and tracks the records in a secure, government-authorized system that the RRB can access directly.
Other ways we can help
AI Marketing for Government
Governed AI marketing technology for government programs, with human-in-the-loop processes and agency-ready documentation.
Federal Marketing Support Services
An experienced marketing team on a government program in weeks, under one program manager.
Government Public Outreach & Engagement
Public outreach that reaches the people a program is for through the voices they trust, measured in applicants.
Military Retention Marketing & Surveys
Career checkpoint surveys and retention campaigns that show command which Soldiers need a conversation and why.
Military & DoD Recruiting Marketing
AI-enhanced recruiting marketing that gives recruiters prospects ready to talk.
Military Recruiting Office Location Management
Recruiting office listings kept accurate, visible, and generating leads across Google and map apps.
Military Recruiting Geofencing Advertising
Geofencing that puts the Guard in front of prospects where they gather and judges every fence by the leads it produces.
National Guard Recruiting Advertising & Paid Media
Statewide recruiting advertising that RRB leadership can hold to a cost per qualified lead.
Federal Strategic Communications & Research
Audience research and message testing that give program leaders confidence before budget is committed.
Go-to-Market Services
A data-driven plan to launch and scale offerings with measurable growth and minimized risk.
Agency Services
Full-service marketing support that unifies strategy, execution, and measurement for mission-driven organizations.
Consulting Services
Strategic engagements that turn data and research into aligned execution and measurable performance.
Federal Advertising & Media Buying
Federal advertising accountable to applicants, enrollments, or registrations, reported so a COR can verify it.
Run your state's referral program without the paper chase
