National Guard JEEP Program Management
how we serve your mission
Program website and sign-up
A program website explains the rules, who is eligible, and how the incentive works, and lets Guard members and veterans sign up as recruiting assistants from their phone.
Online referral agreements
Referral agreements are completed online with an electronic signature. Each submission produces the state's required forms as a finished document for the RRB, which removes paper packets and missing signatures.
Tracking and validation
Each referral is tracked from sign-up to the recruiter meeting to shipping to training. Required fields are checked when they are entered, so the RRB isn't chasing incomplete records later.
Promotion to members
RC Strategies promotes the program to Soldiers, veterans, and families through email, social media, and materials units can share, so more members know they can refer someone and earn the incentive.
Reporting
The RRB gets reporting on referrals, recruiter meetings, enlistments, and incentives coming due, so leadership can see what the program produces and plan its budget.
Service delivery that high-trust organizations rely on
Set up
Promote
Track
Validate
Report
What this capability drives
Army National Guard Recruiting Marketing Case Study: +565% Lead Growth
Built for federal procurement, not just federal-adjacent work
What clients ask before we start
What is JEEP in the National Guard?
JEEP, the Joint Enlistment Enhancement Program, is the Arkansas Army National Guard's referral incentive program. Guard members and veterans who help a recruit enlist can earn an incentive once that recruit ships to initial training. RC Strategies runs JEEP for Arkansas. RC Strategies delivers two state ARNG RRB programs: the Georgia Army National Guard and the Arkansas Army National Guard.
What does JEEP program management include?
RC Strategies builds and runs the program website, the online referral agreement with electronic signature, referral tracking from sign-up to shipping, validation of the records, promotion to Soldiers and veterans, and reporting to the RRB. The state keeps its own rules and makes the incentive payments.
Can other states run a program like JEEP?
Yes. The same setup works for any state referral incentive program, whatever its name or rules: a sign-up website, online agreements, tracking, validation, and reporting. RC Strategies configures it to the state's own regulation and forms.
Who can become a recruiting assistant?
Each state's regulation sets eligibility. In Arkansas, JEEP is open to Guard members and veterans, and recruiting command staff and their immediate families are excluded. RC Strategies builds each state's eligibility rules into the sign-up and agreement, so ineligible submissions are caught early.
How are referral records protected?
Referral agreements include personal information, so RC Strategies collects them through secure online forms and tracks the records in a secure, government-authorized system that the RRB can access directly.
Other ways we can help
Marketing Support Services
RC Strategies provides marketing support services for government programs: an experienced team for strategy, content, digital, media, and reporting.
Public Outreach & Engagement
RC Strategies runs public outreach for government programs, reaching the people a program is for through trusted voices, and counts results in applicants.
Military Retention Marketing & Surveys
RC Strategies runs retention surveys and campaigns that show Guard leaders why Soldiers stay or leave, early enough to act before the decision is made.
Military Recruiting AI Enhanced Recruiting Marketing
RC Strategies uses GuardPaths PRISM AI to score recruiting prospects, nurture them with personalized follow-up, and book ready prospects with recruiters.
Military Recruiting Office Location Management
RC Strategies keeps National Guard recruiting offices accurate and easy to find on Google, maps, and directories, and turns those listings into calls and leads.
Military Recruiting Geofencing Advertising
RC Strategies runs geofencing for military recruiting, placing ads in front of prospects where they gather and judging every fence by the leads it produces.
National Guard Recruiting Advertising & Paid Media
RC Strategies plans, buys, and manages a state's National Guard recruiting media and measures it on qualified leads and cost per lead, not impressions.
Strategic Communications & Research
RC Strategies researches audiences, maps markets, and tests messages before government programs spend, so plans rest on evidence leadership can act on.
Go-to-Market Services
A data-driven plan to launch and scale offerings with measurable growth and minimized risk.
Agency Services
Full-service marketing support that unifies strategy, execution, and measurement for mission-driven organizations.
Consulting Services
Strategic engagements that turn data and research into aligned execution and measurable performance.
Federal Advertising & Media Buying
RC Strategies plans and buys advertising for federal agencies, targets the exact audience a program needs, and reports cost per result for oversight.
Run your state's referral program without the paper chase
