Strategic Communications & Research
how we serve your mission
Audience research
Surveys, interviews, and existing program data show what the audience knows, believes, and needs to hear. The findings set the messages and the plan.
Recruiting market analysis
For National Guard programs, RC Strategies analyzes production and population data by recruiting area and maps the results. The analysis shows market share, where each area is under mission, and where offices and units sit relative to the audience.
Message frameworks
A message framework sets the core message, the proof behind it, and how it changes for each audience, so every channel and partner says the same thing in the right terms.
Message testing
Messages are tested with the audience before a campaign spends, through small paid tests and direct feedback, and the ones that move people go forward.
Communications and channel planning
The plan sets which audiences come first, which channels reach them, what each will carry, and when.
Measurement and leadership briefings
Success measures are agreed before launch. Findings are briefed to leadership with clear recommendations and the data behind them.
Service delivery that high-trust organizations rely on
Frame the question
Research
Build and test messages
Plan
Brief
What this capability drives
VA Alaska: 10,363 Veterans Connected to Critical Services
Trusted Marketing & AI MarTech Experts for Critical Missions
We deliver trusted, federally proven high performance marketing, strategic communications, and AI marketing technology with measurable ROI for the federal government and the Department of Defense/Department of War.
Our systems give clarity and confidence to program leaders and senior leadership who need to see ROI and mission outcomes, not just activity.
What clients ask before we start
What is strategic communications research?
Strategic communications research finds out what an audience knows and believes, what will move them, and how to reach them, before a program commits its budget. RC Strategies combines audience research, market analysis, message testing, and planning, and briefs leadership on what to do with the findings.
What is a recruiting market analysis?
A recruiting market analysis compares recruiting production with the population in each recruiting area to show market share, which areas are under mission, and where offices and units sit relative to the audience. RC Strategies uses it to set targets and media plans. RC Strategies delivers two state ARNG RRB programs: the Georgia Army National Guard and the Arkansas Army National Guard.
How do you test messages before a campaign?
RC Strategies runs small paid tests of competing messages and gathers direct audience feedback, then compares response before the full budget is committed. The messages that get attention and action move forward.
Do you deliver research, or help act on it?
Both. RC Strategies turns research into a message framework, a channel plan, and success measures, and can run the campaigns that follow. Leadership gets recommendations it can act on, along with the data behind them.
How do you keep messaging consistent across different audiences?
RC Strategies builds a message framework that sets one core message and the proof behind it, then adjusts the emphasis and language for each audience. Partners and channels work from the same framework.
How do you know if a communications strategy is working?
RC Strategies sets success measures before launch, tied to the program's result, such as applicants, enrollments, qualified leads, or retention, and reports against them. For VA outreach in Alaska, that result was 10,363 applicants, more than double the prior year.
Other ways we can help
AI Marketing Technology for Government
RC Strategies brings secure, governed AI into a government program's marketing, communications, and recruiting work.
Marketing Support Services
RC Strategies provides marketing support services for government programs: an experienced team for strategy, content, digital, media, and reporting.
Public Outreach & Engagement
RC Strategies runs public outreach for government programs, reaching the people a program is for through trusted voices, and counts results in applicants.
Military Retention Marketing & Surveys
RC Strategies runs retention surveys and campaigns that show Guard leaders why Soldiers stay or leave, early enough to act before the decision is made.
Military & DoD Recruiting Marketing
RC Strategies uses GuardPaths PRISM AI to score recruiting prospects, nurture them with personalized follow-up, and book ready prospects with recruiters.
National Guard JEEP Program Management
RC Strategies runs National Guard JEEP referral programs, from recruiting assistant sign-up to enlistment tracking and reporting, as it does for Arkansas.
Military Recruiting Office Location Management
RC Strategies keeps National Guard recruiting offices accurate and easy to find on Google, maps, and directories, and turns those listings into calls and leads.
Military Recruiting Geofencing Advertising
RC Strategies runs geofencing for military recruiting, placing ads in front of prospects where they gather and judging every fence by the leads it produces.
National Guard Recruiting Advertising & Paid Media
RC Strategies plans, buys, and manages a state's National Guard recruiting media and measures it on qualified leads and cost per lead, not impressions.
Go-to-Market Services
A data-driven plan to launch and scale offerings with measurable growth and minimized risk.
Agency Services
Full-service marketing support that unifies strategy, execution, and measurement for mission-driven organizations.
Consulting Services
Strategic engagements that turn data and research into aligned execution and measurable performance.
Federal Advertising & Media Buying
RC Strategies plans and buys advertising for federal agencies, targets the exact audience a program needs, and reports cost per result for oversight.
Start with research your leadership can act on
